The 7th Advertising, Marketing & Communication Conference is an annual event, a development of the annual Brand Congress, which aimed at the world of advertising, marketing, media and communications in Cyprus. It is the biggest gathering of professionals in the sector and its objective is to provide them with information, to increase their knowledge, and to facilitate the exchange of experiences and discussion of issues of importance to them.
This year, the Advertising, Marketing & Communication Conference will be separated in six main sessions; General, Brand, Communication, Public Relations, Advertising and Creativity. The Conference will be focusing on the importance of the Customer journey on how to empower your brand. Distinguished professionals from the domain of marketing and communication will talk about the new trends in the field and will give insights on how to drive outstanding and memorable Customer Experiences which deliver results.
Wednesday 18 November 2020 | 9:30
This is a Digital Event.
The 7th Advertising, Marketing & Communication Conference will be conducted in English and Greek
Managing Director, Delema McCann Cyprus & President, SDEK (Communication Agencies Association)
After her studies in Marketing in London, Despo Lefkariti started her career in the family petroleum company Petrolina Hellas in Greece. In 1985 she returned to Cyprus and founded DELEMA, one of the largest and most creative communication agencies in Cyprus, affiliated with MCCANN Worldgroup, the largest and most effective communication network in the world. She is the president of FED (Self-Regulation association) and SDEK (Communication Agencies Association). DELEMA is a full-service agency, whose work has been recognised in international competitions (London International Advertising Awards, Ermis Awards and European Digital Communication Awards) as well as in Cyprus (Carob Awards, Digital Awards and Responsibility Awards)
Chief Digital Strategist & Owner, Nea Mesa Hotel & Tourism Digital Marketing Agency
Kyros Asfis has a 20+ years proven record in the Greek digital scene. He has been working for Antenna TV as Head of New Media introducing the Media Group into the web 2.0 digital era and transforming Hellas Online digital presence into a customer-oriented portal. In 2015 he founded Nea Mesa Hotel & Tourism Digital Marketing Agency which designs and delivers tailor-made digital marketing strategies and solutions for the hospitality and tourism industry. His company has been awarded for 3 consecutive years in the Greek Tourism Awards.
Managing Director, Webarts
Pantelis Vladimirou is the co-founder and CEO of Webarts for the last 12 years. His career is dedicated to help businesses succeed their marketing goals with Inbound marketing and sustainable growth. Today with a team with 25 specialised people, Webarts is leading the Digital Marketing area in Cyprus and with a vision to become the strategic partner of Cyprus businesses. Webarts services are part of a holistic digital marketing approach including social media, website design, SEO, content creation, digital advertising, etc. Some of the current customers are Zorbas, Super home Center, Peletico, Ergo Group, IPH, Alpha Bank, Universal Life, EKA Group.
Marketing Manager, Johnson & Johnson Consumer Health, UK
Stephanie Hadjijoseph has 5 years of experience in marketing with Johnson& Johnson first as a brand manager working for several markets of South Europe and more recently as a Marketing Manager in the UK, managing leading Cough & Cold OTC brands, from business planning, to media & communication as well as short and long term innovation projects. She has also worked for PepsiCo UK for 4 years in Field Sales and Category Management gaining valuable experience through direct contact with customers and consumers. She holds a Bachelor’s Degree in Management at the London School of Economics (2008-2011) and an MBA at ESADE Business School (2014-2016) in Barcelona.
Head of Sales and Operations, LexisNexis Middle East
Adam Hall has lived and worked in the Middle East for six years, before which he worked in London. With a degree in Information Management and a career spent making data digestible and useable for clients around the world, Adam is passionate about finding ways to underpin strategy and business critical decisions with research and data.
Managing Director, Telia & Pavla BBDO & Vice-president, SDEK (Communication Agencies Association)
Stelios Anastasiades graduated from the University of Delaware with a BSc. degree in Mass Media Communications. He also completed a Senior Management course at the INSEAD International Business School in France. Stelios lived most of his life in the USA and began his work experience as Assistant Director and Technical Director at station WIRV-TV in Newark Delaware. Upon returning to Cyprus in 1981, he joined Memo Marketing, an offshore marketing firm, as account executive and copywriter. In 1982 Stelios branched out on his own and founded Telia & Pavla Advertising Ltd. In 1990, Telia & Pavla became the first agency in Cyprus to align with a worldwide network: BBDO Worldwide.
Marketing Analytics Assistant Manager, adidas, Netherlands
Dimos Papadopoulos is currently working as a marketing analytics assistant manager, in adidas, while also working as a digital marketing consultant as freelance. He has been a part of other innovative corporations like Robert Bosch, PVH corporation, SONY across Belgium and the Netherlands and is passionate about all things, digital marketing. You can catch him via LinkedIn to read his content and/or get in touch directly for sharing his expertise via public speaking or freelancing opportunities.
CEO & Founder, XPLAIN, Switzerland
Stefanos Karagos is a pioneer and a thought leader in the Technology, Marketing, and Media sectors for more than 20 years. In 2017 he was recognized worldwide as GLOBAL INNOVATOR OF THE YEAR at the Internationalists Awards by ANA in New York.
Digital Commerce Manager, Coca-Cola, Serbia
Nikola Guberinic has been working in the advertising business since 2007. He began his career as an account executive in Havas Worldwide Serbia where he worked for six years. He then joined Japan Tobacco International as direct to consumer executive for Serbia, Albania, N.Macedonia and Kosovo. For the last three years he is working for Coca-Cola Company as a digital commerce manager responsible for Coca-Cola app in three markets and e-commerce initiatives in Serbia. He has had the opportunity to work with a lot of different agencies while working for multinational companies. He is a passionate marketeer, a music lover, a part time DJ and a full time dad.
Senior Digital Account Manager, Flexis, Serbia
Ana Milanović is a Senior Digital Account manager in Flexis digital agency. Started as a journalist in print, ended up in an agency as half woman - half PowerPoint presentation. A degree in Communicology led her to agencies where she worked on big Telco and FMCG brands, both locally and internationally during her time in Executive Group, Havas Adriatic, and Flexis. Copywriting, digital strategy, and client service are her strong suits, and the only thing she loves more than that is - upselling.
Global Value Adoption Evangelist, Socialbakers, France
Federico Oliveri is a keynote speaker, martech and digital marketing expert managing worldwide projects to meet key Socialbaker client’s objective, desired business outcomes and in charge of driving innovation coordinating strategic relations with social media platforms.
Director of Player Relations, Wargaming
Elena Loucaidou is a data driven professional with a background in Consulting, Finance, Marketing and Insights. Elena has a BSc(Hons) in Economics and Statistics from University College London (UCL) and is a Qualified Chartered accountant (ACA) from PwC London. She then moved to work for Sky in London and since then specialized in the entertainment industry. She is a strong communicator and a valuable expert in the field of supporting player’s needs and wants. Elena is passionate about her players and has a proven track record of providing valuable and actionable insight to drive player happiness by working with and managing International and cross functional teams. She is working in a global environment and speaks 4 languages.
Board Member, Cyprus Communication Agencies Association (CCAA)
Having completed her education in Marketing and Advertising at the University of the Arts, London, Areti Anastassiades began her career in London, at a start-up communications agency. Driven and motivated, she managed to win a number of major accounts from the outset. In 2006 she moved to Cyprus to manage TheWorx, a then newly-launched Digital, PR & Experiential Marketing agency. During her first few years in Cyprus, one of the most exciting challenges, was the digital transformation of the industry and driving brands into the new, digital era. 15 years down the line and with a driven, young and savvy team by her side, they now handle a large portfolio of multinational brands such as PepsiCo, Mars, Lay’s, Campari, H&M, Renault, Mitsubishi as well as many other local brands, producing results-driven and award-winning work. Areti has been a board member of the Cyprus Communication Agencies Association since 2018.
Digital Marketing Director, Crocs, Netherlands
Diego Cavallini is a digital marketeer with 10 years of experience in advertising, SEO and Email marketing, currently leading the Crocs EU digital marketing team. Highly passionate about digital innovation and data, Diego started his career in Paid Search and then expanding into all type of paid advertising. In the last few years he started to oversee digital campaigns for eTailers like Amazon and Zalando, given the important role they play in the market.
Assistant Professor of Marketing, School of Business and Management, Course Leader of BA (Hons) Advertising and Marketing Communications, University of Central Lancashire Cyprus (UCLan Cyprus)
Dr. Olga Kvasova is an Assistant Professor of Marketing at the School of Business and Management and Course Leader of BA (Hons) Advertising and Marketing Communications at the University of Central Lancashire Cyprus (UCLan Cyprus). She received her PhD in Marketing from Lulea University of Technology, Sweden. Her research interests include ethical consumerism, consumer animosity, and the effect of personality on buying behaviour. Her work has appeared in various journals, such as Journal of International Marketing, Management International Review, Journal of Marketing Management, Journal of Business Ethics, Psychology & Marketing, and European Journal of Marketing.
Channel Lead at LinkedIn London, LinkedIn, UK
Sepideh Dundon, is Channel Lead at LinkedIn London. She is responsible for EMEA Marketing Solutions across EMEA and more specifically across Central and Eastern Europe. Her focus is on business development in growth markets by working with local partners in cultivating LinkedIn across the region. She has a wealth of experience in working with numerous industries including Technology, Telecommunications, Education and Finance. Sepideh is fluent in English, Persian and Mandarin.
Head of Customer Experience, Business Development, Volkswagen Group Sverige AB, Sweden
Carina Ahlberg works with all brands within Volkswagen Group in Sweden: Volkswagen PC, Audi, SEAT, SKODA, VW Commercial Vehicles and Porsche. With more than 15 years of experience from measuring customer satisfaction, Volkswagen Group team is now facing how to develop and implement VoC via AI in the organisation. This also means focusing on Customer Experience rather than satisfaction. For her it’s a huge difference since the experience wants to find out more from the entire Customer Journey including sentiments. The challenge is to visualize the experience in a way that, in time, gives all stakeholders relevant information to develop their business and products.
Webarts is all about helping businesses to achieve their goals in the online world with measurable results. Since its founded date back in 2008, Webarts is dedicated to utilize and apply the most effective ways of Digital Marketing, Social media, Website design, Content creation, advertising, SEO, and much more for its respectful clients. With more than 200 customers and 25 specialized people in their team, Webarts is one of the leading Agencies in Cyprus.
Great Place to Work is a global research and consulting firm specialising in employee engagement, organisational alignment and high performance workplace cultures. Through proprietary assessment tools and advisory services, including Best Workplaces™ and benchmark studies, Great Place to Work provides the framework and expertise needed to create, sustain and recognise outstanding workplace cultures. If a high trust- high performance culture is your goal contact us at +357 22 364 777 or email@example.com or visit our website www.greatplacetowork.com
The worldwide transition into the era of Big Data and digital transformation, have driven IMR/University of Nicosia™, one of the largest market research organizations in Cyprus, to invest in an all new Market Business Intelligence unit. The Business Intelligence unit, through its collaboration with multiple teams of experts both in Cyprus and abroad, offers new and innovative solutions based on real time data collection, advance analytics and tailored-made visualizations endorsing strategic business decisions.
Infocredit Group is a leading provider of risk management solutions offering access to crucial business information relating to a company’s potential or current clients, vendors, and associates. The company’s core services include Credit Risk Management, Regulatory Compliance, Corporate Governance, Debt Recovery, Call Centre Services and Professional Training. Infocredit Group also provides marketing services and solutions, such as Newsdesk Media Intelligence Tool. Through its established international network of strategic partners including LexisNexis Risk Solutions, ICSA and VinciWorks, it aims to empower businesses with a reliable and comprehensive suite of tools which can assist them to meet their financial, legal and ethical obligations. www.infocreditgroup.com
The University of Central Lancashire, Cyprus (UCLan Cyprus), is located in Larnaka, and it is now in its eighth year of operation. UCLan Cyprus is the first Branch Campus of the University of Central Lancashire and at the same time a fully licensed University in Cyprus. A unique and innovative model of a Cypriot and British University Educational Experience, accredited by the UK Quality Assurance Agency and the Cyprus Agency of Quality Assurance and Accreditation in Higher Education (CYQAA) respectively.
Gloria Jean’s Coffees is Australian owned with more than 1000 stores in 35 countries. It has become an International Icon and the difference comes from a true dedication to creating the ultimate coffee experience for every guest. We only buy the highest quality Arabica whole bean coffee that is hand picked and sorted. We are a company with a social conscience, proudly supporting our coffee farmers through Rainforest Alliance. The first store in Cyprus opened in 2006 and currently we operate 11 stores.
The 7th Advertising, Marketing & Communication Conference is addressed to Marketing Executives and Managers, Brand Managers, Sales Managers, company owners, CEOs, General Managers, Heads of Communication and Public Relations, and Managers of companies and organisations in all sectors of economic activity. It is also addressed to those working in advertising agencies, marketing consultants and specialists in promotion, advertising and communication activities.
IMH is the largest business knowledge and information transfer organisation in Cyprus. Its services include the coordination and running of conferences, seminars and commercial exhibitions, specialist business media publishing and human resources consulting. Every year, IMH organises more than 110 conferences related to every sector of the market, commercial exhibitions and training seminars, and undertakes the entire process of five business award ceremonies. IMH publishes the only dedicated business magazines in Cyprus: the Greek language monthly IN Business and the English-language monthly Gold, which are read by tens of thousands of Cypriot and non-Cypriot professionals, managers and entrepreneurs. It also operates the magazines’ accompanying news portals, the IN Business Portal (www.inbusinessnews.com), the GOLD Portal (www.goldnews.com.cy) and the REPORTER (www.reporter.com.cy). ΙΜΗ also delivers via e-mail the IN Business Daily Newsletter, the GOLD News Daily Newsletter and the REPORTER Newsletter. The IMH Business Development Department bids for tenders published by local public sector bodies, the European Union and other international organisations. Through its activities, ΙΜΗ gives businesses a chance to develop, to network, to find new clients and business associates, to communicate with new audiences and discover growth opportunities. www.imhbusiness.com
The Cyprus Online Publishers Association was founded in May 2016. It consists of 11 Publishing Groups, which operate in online media. COPA’s manifesto is to create a trustful and transparent environment in the online Media market, implement the Code of Ethics among its members, establish an independent and uniform mechanism for auditing, and certify the traffic of all its members’ sites. Ultimately, COPA’s vision is to substantially contribute towards the enhancement, upgrading and development of online Media in Cyprus.
The Cyprus Advertisers’ Association (CAA) is a non-profit body representing advertisers in Cyprus. Its members operate in a variety of business sectors – FMCG, telecommunications, finance, retail, etc. Α member of the World Federation of Advertisers since 2004, CAA invests significant time and effort to address three important issues: responsible marketing through industry self-regulation, provision of training for the members and ensuring access to audited and robust media research data.
The Cyprus Communication Agencies Association is a non-profit company representing advertising and communication agencies in Cyprus. Founded in 1982, the CCAA is a member of the European Association of Communications Agencies since 1990. The new Board of the association aims to enhance its cooperation with governmental and other industry bodies, to provide quality services to member agencies and to have a stronger voice and role in various fora relating to market and media research.
Since its first day of operation in April 2016, ALPHA Television Cyprus has been implementing and maintaining a high level of quality both in production and operation mode. By choosing Alpha Cyprus, the viewer can watch the biggest TV names from Cyprus and Greece as well as informative and entertaining productions high in quality and presentation.Strategically, ALPHA Cyprus continues to invest and create content by setting high goals on the three key pillars:
with a strong emphasis on quality and variety in content.
Mesimvria Enterprises Ltd is a unique media house specializing in the Pay-TV business. The company’s primary activities are the creation and management of television channels and the sale of television rights for movies, series and documentaries. The company also offers translation, subtitling and dubbing services. In 2014, Mesimvria introduces the Greek Cinema channel to Cyprus TV. In 2015, the company launches Movies Best HD, the first Cypriot high-definition movie channel.
IN Business magazine has a monthly readership of over 89,000. It is the only monthly business magazine in Cyprus that provides a comprehensive overview of all segments of the economy, from retail to services, as well as reporting on new deals, presenting new faces and, generally, looking at everything that’s happening on the local business scene. IN Business has always been a pioneer in local business journalism, thanks to its in-depth analysis and research, often backed by previously unpublished facts and figures. www.inbusinessnews.com
Dedicated to the objective presentation of valid news, with a focus on immediacy, REPORTER is a 24/7 online news and entertainment hub presenting what’s happening in Cyprus and the world. IMH’s new digital media also includes the REPORTER application for IOS and Android tablets and smartphones, as well as a daily newsletter sent to 100,000 subscribers. REPORTER’s large team of journalists publishes authoritative and timely news every minute of every day.www.reporter.com.cy
The conference will run online. Upon completion of your registration, you will receive further information to the email address you have provided.
Charis is responsible for the project management of this event. If you have any content-related or other queries, you can contact her on +357 22505532 and via email at firstname.lastname@example.org
Mikaela is responsible for the marketing and promotion of this event. If you have any marketing-related questions or suggestions, you can contact her on +357 22505551 and via email at email@example.com