Anthoula is a Managing Director in Accenture UK and leads the Customer Experience (CX) practice. She is a highly experienced Digital Transformation leader with a 25-year track record driving technology-enabled business transformation programmes in FTSE100 clients, primarily in FMCG and Retail sectors. Prior to joining Accenture, she held various leadership roles as a Partner at PwC and Deloitte, and, most recently as the Chief Digital Officer at pladis, responsible for the digital transformation of the business. including implementing a new customer-centric operating model enabled by digital platforms, advanced