Patou Nuytemans spent 30 years at Ogilvy — as CEO EMEA across 35 markets, CEO MENA across 11 agencies, and for 15 years Chief Digital Officer — leading the region through every disruption from digital to AI. An operator as much as a strategist, she has lived and led in 6 countries across 3 continents, driven growth, turned companies around, built differentiating capabilities and advised some of the world’s leading brands and CMOs. Now an advisor, she writes PatouPivots on Substack and serves as the EACA’s Ambassador for Agency Value. Her theme is Marketer and Agency: how both sides find their agency — each and together — the confidence to act, and act well, when everything is changing at once.