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2nd CITEA Digital Cyprus Conference

22 June 2023


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We are in an era where everything is expected to be smart. Technologies are transforming our lifestyles, social interactions, and workplaces. Nearly everyone possesses multiple electronic gadgets (cell phones, tablets, personal computers, laptops, digital notebooks, etc.). Daily use of technology has evolved. Recent advances in the field of technology have led to the emergence of innovative solutions known as smart technologies. Smart technologies can be understood as a generalization of the concept of smart structures and the use of digital and communications technologies. They have given us new, powerful tools to work.

How can the application of such technologies transform conventional cities, lifestyle, industries, economy, businesses into SMART? At the CITEA Digital Cyprus Conference 2023, industry-leading digital experts will present the applications and the new trends of smart technologies that are expected to reshape the business and social landscape in the coming years, while the audience will be inspired and discover key strategies for marking SMART efforts needed to for better and more informed business decisions, improve operational efficiency, enhance customer engagement, and drive their organization’s digital culture.

Date: Thursday, 22 June 2023 | 8:30
Venue: Hilton Nicosia Hotel
Language: English & Greek


Conference Thematology
Part 1: Policy / Policy Makers
Welcome Keynote by the Chairman of the Board of Directors of CITEA

Welcome address by the Deputy Minister of Research, Innovation and Digital Policy

Keynote Address: Cecilia Bonefeld-Dahl, Director General of DIGITALEUROPE

Part 2:
SMART Technologies and what they mean for businesses, the Economy and Society: The Global Perspective

Big Data is not just for Big Business
Data is an asset that can be used by all sort of companies and organisations to make faster and better decisions, work efficiently and save resources. Which are the technologies that enable Big Data for Businesses and how they fit in their business strategy? How big data technologies such as data storage, data mining, data analytics and data visualization can help businesses and what tools can be used to manage all that big data?

Future trends in Big Data
Companies across the sectors are seeing tangible business benefits of big data like improved efficiency, accelerated insights, and improved customer targeting. But in many ways, the collection and management of big data is becoming more complex and challenging for businesses. Many are collecting data without knowing how to store it or what to do with it. In addition, organizations of all sizes are seeing a need to devote additional attention to the privacy and regulatory concerns surrounding big data. Which data trends companies should have in mind to overcome these obstacles and put big data to work in accelerating revenue growth?

What is Smart Technology and what are its benefits?
Smart technology is not just for the techies who love geeky gadgets, neither is it exclusively for the super-rich who are constantly on the search for something extraordinary. Smart technology is available to a variety of people and especially for businesses. How does smart technology work and what are its benefits? What are the prerequisites for adopting smart technologies?

Improving Business Operations with Smart Technology
As technology is an integral component to any business, companies regardless of their sector are utilizing advancements in smart technologies that continue to push the boundaries and drive change. So how smart tech is improving business operations, optimize working methods within various sectors, from manufacturing to healthcare?

How to Fit Smart Technology into Your Business
Smart technology is everywhere today, whether inside the home with smart doorbells, lightbulbs, speakers and refrigerators. With its growing popularity, it’s no surprise that small & medium business owners now have affordable access to the kinds of technologies that larger businesses have exploited for years. How businesses can choose the right smart technology that fits them? Which are the benefits behind various smart technologies?

Smart Systems in Improving Business Quality and Performance
Technologies such as the Internet of Things (IoT), cloud computing, and Smart Systems have become an important focus for industry, especially in the manufacturing and retail sectors. What is the importance of Smart Systems and their related technologies in improving business performance? What is the impact of using effectively Smart Systems in business systems?

Applications of AI in Business
Artificial intelligence (AI) is a term that still conjures images of sci-fi thrillers. While the stigma may not have fully dissipated from dystopian cinema, AI is most commonly used in the business world. Brands are engaging in AI projects to help them become more efficient and productive businesses and companies are implementing AI in everyday operations.
• How are businesses using AI?
• What AI means for the Worker?
• How can a business benefit by AI?
• What are the challenges of AI?

How AI is transforming business
When Artificial intelligence (AI) and machine learning (ML) are adopted in the right way, both technologies benefit businesses in millions of ways. From enhancing efficiency and workflow to offering user convenience and accessibility. Undoubtedly, AI/ML is the present and the future of this digital era. But in which way do AI/ML transform business?

Building a stronger customer experience
The digital age has created a new generation of consumers who want ever more accessible, portable, flexible and customized products, services and experiences. They expect to move easily between physical and virtual worlds and are willing to disclose more about themselves to get what they want. At the same time, it’s never been more important for companies to put customers first and Customer Experience (CX) is becoming the new norm for brands. Having that in mind, how can technology help businesses transform the journey they offer to their customers and hence improve their customer experience? Are there one size fits all? What tools should companies have in mind?

Accelerate a more resilient future
Following rapid adoption of technology, companies should be aware of the range and nature of associated risks – from physical and technical to infrastructure and human error. How do businesses ensure cybersecurity is not an afterthought? How do they make cyber resilience an essential, intrinsic capability of their organization so users and other stakeholders have confidence that everything possible is being done to minimize risk of business disruption? Which are the right technologies to help companies in building a holistic cybersecurity framework that will protect their entire organisation?

Part 3:
Cyprus: Todays Reality and future prospects

Panel Discussion Telcos: Beyond Connectivity
• How telcos can use customer experience to differentiate
• Setting the strategy to ensure their role in the metaverse
• How the metaverse could impact telecoms networks
• Using new technologies for new B2B products & services

Panel Discussion Banking & financial institutions:
Beyond Money
Continuously evolving landscape, cutting-edge competition, and rising customer expectations have become a general thumb rule to adapt to in almost every industry including banking & financial institutions. Banks and financial institutions must accelerate digital technologies to create good digital transformation examples across their organizations so that they have the tools to become fully customer-centric.
• mobility of products & services
• financial advisor throughout customer journey
• mirror customer experience of brick & mortar branches to internet banking
• Artificial Intelligence (AI) to automate routine tasks


The Cyprus Information Technology Enterprises Association (CITEA) was established in 1987 and is an active member of the Cyprus Employers and Industrialists Federation (OEB), the World Information Technology and Services Alliance (WITSA) and the European IT Federation (Digital Europe). The purpose of the Association is to play a key role in the promotion and balanced development of Information and Communication Technologies (ICT) in Cyprus, utilizing modern technologies as a vehicle for economic development and change in the information society. CITEA members are key information technology stakeholders in Cyprus and are the main implementors of digital transformation projects in the public and private sector.


Every year in Cyprus and overseas, IMH organises over 200 conferences, seminars, workshops, and corporate exhibitions as well as business awards. It also organises events on the behalf of clients. The Media Department is also on an excellent course. Monthly magazines IN Business and GOLD are ready by tens of thousands of executives, managers, and businesspeople- both Cypriot and foreign. Our team of journalists keeps you updated every day through the IN Business Portal and REPORTER. IMH recently also took on SUPER FM, Cyprus’ top music radio station. IMH is launching the English language Cyprus Business News Portal (CBN), in 2023, which aims at becoming the daily source of information for English-speaking professionals and business people in Cyprus and abroad. IMH, in addition, submits tenders published by the public sector, European Union, and other international organisation projects. Through its activities, IMH gives companies the opportunity to develop, engage in networking, find new clients and associates, address new audiences, and discover opportunities for development.


Digital Cyprus Conference is addressed to C-level Executives from Cypriot Corporations from all sectors of the economy, and decision-makers seeking to explore and evaluate new technologies and strategic approaches to drive innovation and establish a digital culture in their business.

Communication Sponsors
GOLD magazine

GOLD was first published in 2011 as the first monthly English-language magazine in Cyprus. Today, it not only consistently promotes good business practices but has a unique and valuable readership, comprising High Net Worth Individ¬uals, executives of international companies, and English-speaking Cypriot and non-Cypriot busi¬nessmen and women. http://www.golnews.com.cy

IN Business Magazine

As the flagship publication within IMH’s media brands, IN Business magazine, has a 16-year history, during which thousands of examples of good business practices by businesses and businesspeople, brands, commercial practices and developments have been showcased. The aim of IN Business was – and continues to be – the promotion of good Cypriot business. www.inbusinessnews.com

Reporter portal

Dedicated to the objective presentation of valid news, with a focus on immediacy, REPORTER is a 24/7 online news and entertainment hub presenting what’s happening in Cyprus and the world. IMH’s new digital media also includes the REPORTER application for IOS and Android tablets and smartphones, as well as a daily newsletter sent to 100,000 subscribers. REPORTER’s large team of journalists publishes authoritative and timely news every minute of every day. https://www.reporter.com.cy

Super FM Radio

Owned and regulated by IMH, Super FM has been on air since 1998, broadcasting from Nicosia. It’s the first music radio of Cyprus and still the one that plays the freshest tracks listeners love. With live radio shows and perfect playlists which specialize in contemporary Greek mainstream music, Super celebrates music with its annual Super Music Awards ceremony.

Cyprus Business News (CBN)

Το CBN (Cyprus Business News), είναι η νέα αγγλόγλωσση επιχειρηματική και επενδυτική πύλη, η οποία στοχεύει να γίνει η κορυφαία καθημερινή πηγή επιχειρηματικών και οικονομικών ειδήσεων και πληροφοριών στα Αγγλικά για επαγγελματίες στην Κύπρο και όχι μόνο. Η ομάδα των έμπειρων δημοσιογράφων του θα παρέχει τεκμηριωμένο, αντικειμενικό, αξιόπιστο και ενημερωμένο διαδικτυακό περιεχόμενο για την ιστοσελίδα, τη σχετική εφαρμογή και το καθημερινό ενημερωτικό δελτίο.  Για κάθε αγγλόφωνο επαγγελματία με έδρα την Κύπρο, που ασχολείται με οποιοδήποτε από το ευρύ φάσμα επιχειρηματικών τομέων του νησιού, από τη Ναυτιλία, τις Χρηματοοικονομικές Υπηρεσίες και το Εμπόριο έως τις ΙCT, το Gaming, τα Μέσα Ενημέρωσης, τις Ασφάλειες και πολλά άλλα, το CBN θα είναι η απόλυτη πηγή επιχειρηματικών ειδήσεων.


Contact us

Project Manager
Charalambos Michael
Charalambos is responsible for the speakers and content of this event. If you have any content-related or other queries, you can contact hin on +357 22505606 or via email at charalambos.michael@imhbusiness.com

Marketing Officer
Anthi Soteriou
Anthi is responsible for the marketing and promotion of this conference. If you have any marketing-related questions or suggestions, you can contact her at anthi@imhbusiness.com and at +357 22505529.


Date And Time

22 June 2023@ 08:30 AM -
02:00 PM




Ξενοδοχείο Hilton Nicosia
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