Back to Συνέδριο του Συνδέσμου Διαφήμισης και Επικοινωνίας Κύπρου (ΣΔΕΚ)
20 November 2026
Information
General information
The Cyprus Advertising and Communication Association (SDEK) is organising a conference on Friday, 20 November 2026, at 08:30, at Discovery Hall, University of Nicosia.
The Conference aspires to become a landmark event for the future of communication in Cyprus. Its aim is to bring together government representatives, regulatory authorities, the media, advertisers and advertising agencies for meaningful dialogue, with a view to establishing a common framework of principles regarding transparency, accountability and the responsible use of emerging technologies.
The objective is to identify specific directions and best practices that will strengthen market credibility, improve the quality of information and support the sustainable development of the industry. Participation in the Conference will be by invitation only. The panel discussions will feature business owners and senior executives from the organisations shaping Cyprus’s advertising and media ecosystem, as well as representatives of the government and relevant institutions.
This initiative, which is being organised for the first time in Cyprus, is particularly significant in today’s environment, as technological developments and new European regulations are rapidly transforming the communications and advertising landscape.
08:30 – 09:00 Registration & Welcome Coffee
09:00 – 09:10 Opening Speech by Conference Chair
09:10 – 09:35 Welcome Addresses
09:35 – 09:50 Keynote Speech
09:50 – 10:35 Session 1: EU Digital Regulation & Advertising: What the Future Holds for Agencies
10:35 – 11:05 Session 2: Redefining Agency Value in a Performance Driven Market
11:05 – 11:20 Coffee Break
11:20 – 12:05 Session 3: AI as a Strategic Advantage: Reinventing Creativity, Speed and Scale
12:05 – 12:35 Session 4: Media Power & Market Value: Rebuilding the Media-Agency Partnership
12:35 – 12:50 Session 5: From Regulation to Responsibility: Building a Transparent and Collaborative Advertising Industry
12:50 – 13:00 Closing Remarks
Cyprus Advertising and Communication Association (SDEK) The Cyprus Advertising and Communication Association (SDEK) has been the official body representing the advertising and communications industry in Cyprus since 1982. SDEK has been an active member of the European Association of Communications Agencies since 1990. In 2019, it organised the Carob Awards for the first time. Today, the Carob Awards constitute Cyprus’s largest advertising and communications awards event. Since autumn 2022, SDEK has served as the official representative of Cannes Lions in Cyprus. The Cannes Lions International Festival of Creativity is the world’s largest and most prestigious international competition for the advertising and communications industry. SDEK is also a founding member of the Cyprus Advertising Regulation Organisation and the Television Audience Measurement Research Committee.
The Conference is aimed at senior executives and professionals from the advertising and communications industry, representatives of the media and advertisers, as well as executives from prominent businesses and organisations operating in the Cypriot market. Representatives of the government, relevant authorities and institutional bodies are also expected to attend, together with members of professional associations and industry organisations, and senior executives from advertising, communications, public relations, digital communications and media companies.
Project Manager
Elissa Nicolaidou
Elissa is responsible for the event’s content and speakers. If you have any content-related questions or require further information, please contact her at Elissa.Nicolaidou@imhbusiness.com or on +357 22 505 564.
Marketing Manager
Dafni Stavrinidou
Dafni is responsible for the marketing and promotion of the event. If you have any questions or suggestions regarding the event’s marketing, please contact her on +357 22 505 575 or by email at dafni.stavrinidou@imhbusiness.com.
Date And Time
20/11/2026 08:30 AM - 01:00 PM