Areti Anastassiades, a University of the Arts London Marketing & Advertising graduate, boasts 20 years of expertise spanning the UK and Cyprus. Initially at AMV/BBDO London as a Strategic Planner for clients such as Sainsbury, Mars, and Bayer, she later joined KYP Plc London, managing accounts for The Royal Navy, British Gas, and British Airports Authority. In 2006, she pioneered TheWorx in Cyprus, specializing in Digital, PR, Experiential, and Influencer Marketing. Presently, as Telia & Pavla BBDO Group’s COO, she orchestrates daily operations. Areti also holds pivotal roles as Vice President of the Cyprus Communications Agencies Association (SDEK) and Board Member of the Cyprus Advertising Regulation Organization (ΦΕΔ)