Dr. David Stillwell is Professor of Computational Social Science at Judge Business School in the University of Cambridge. He is also Academic Director of the Psychometrics Centre. David studies the links between big data and psychology; his research with 6 million social media users found that the computer can predict a user’s personality as accurately as their spouse can. Follow up research found that personalizing an advert to the recipient’s psychology is more effective than generic ads. David is currently researching how creative AI Large Language Models are compared to humans. Twitter: @david_stillwell // LinkedIn: https://www.linkedin.com/in/david-stillwell/