Head of Commercial, Swipe for Distribution Ltd., Fattal Group, Cyprus

Throughout his tenure with Fattal since 2010, Jad’s commitment, perseverance, and results-driven character had demonstrated his ability to lead sales growth and profitability across multi-channels. In parallel, he led several commercial and digital transformation projects across the group. On top of that, he is a peoples’ person empowering the sales force and supporting their personal growth. Jad is currently the Head of Commercial for the Cypriot affiliate of Fattal Group, Swipe for Distribution; in addition to his advisory and support role for the Jordanian and Iraqi affiliates. His focus areas include, developing and leading the sales fundamentals to seize opportunities. In addition to the optimization of the Route-to-Market strategies in all regions. He is a data driven person, while identifying key customized measures and opportunities that help in improving business profitability and cashflows. “If you cannot measure it, you cannot improve it”.