As the co-CEO & co-founder of a leading sustainability consultancy firm in the hospitality industry, Pauline Van Beneden has guided numerous hotels toward harmonizing economic prosperity, environmental stewardship, and social responsibility. With a comprehensive background in sustainable practices through master’s degrees in Business Engineering: Supply Chain Management and in Sustainable Hospitality Management and a great passion for driving sustainable decision-making in the complex hotel industry, Pauline has excelled in lowering operational costs and creating future-proof, environmentally-friendly solutions tailored to the specific needs of both the guests as well as the hotel business as a whole.