Global Consumer Behavior Expert & Author, USA

Michael Solomon as a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, combines cutting edge academic theory with actionable real-world strategies. He helps managers get inside the heads of their customers so they can anticipate and satisfy their deepest and most pressing needs – today and tomorrow. He is the bestselling author of books including Consumer Behavior: Buying, Having, and Being and regularly appears in the media to comment on consumer issues, including The Today Show, Good Morning America, and CNN. His latest book is The New Chameleons: How To Connect With Consumers Who Defy Categorization.