Vasso Vassiliou is the owner and CEO of Innovation Advertising Ltd, affiliated with Publicis Groupe, representing Leo Burnett and Starcom in Cyprus. Her marketing journey began at a leading Market Research Agency in the Middle East & Eastern Europe, heading projects for global brands, refining her skills in consumer behavior. She championed BrandVision, IPSOS’s then global brand & advertising model, overseeing key clients like Coca-Cola, General Motors and Samsung. Transitioning to CEO at Innovation Advertising, Vasso leads advertising for diverse industries, including P&G, Visa, Audi. Committed to personal growth and well-being, she fosters a balanced work culture, grounded in strong moral values.