{"id":7748,"date":"2022-01-31T16:01:46","date_gmt":"2022-01-31T14:01:46","guid":{"rendered":"https:\/\/www.imhbusiness.com\/?post_type=speakers&#038;p=7748"},"modified":"2022-01-31T16:01:46","modified_gmt":"2022-01-31T14:01:46","slug":"martin-greenbank","status":"publish","type":"speakers","link":"https:\/\/www.imhbusiness.com\/en\/speakers\/martin-greenbank\/","title":{"rendered":"Martin Greenbank"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>Head of Advertising Research and Development, Channel 4, UK<\/strong><\/p>\n<p style=\"text-align: justify;\">Martin Greenbank is C4\u2019s Head of Advertising Research &amp; Development, having joined from Havas agency Arena 7 years ago. He has; over 25 years of media planning and insight experience to C4, is the channel\u2019s BARB board member, and was awarded an IPA Honorary Fellowship in 2014 in recognition of his contribution to media, advertising and audience research. 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