FOUNDER, THE AVOCADO SHOW, NETHERLANDS

Ron Simpson is co-founder of The Avocado Show, on a mission to create a global brand that serves unforgettable experiences and stories worth sharing. He earned his stripes building his international creative agencies, shaping big ideas and campaigns for the likes of Bacardi, Red Bull and Nike while playing an essential part in Amsterdam’s nightlife and hospitality scene. Since day one, Ron has been a driving force behind the brand as well as the company spokesperson. He is responsible for the branding, PR, storytelling, education and media at The Avocado Show, and is part of the business development team too. Ron aspires to set the new standard for hospitality brands with The Avocado Show, through leading by example and showcasing how to shape a successful and sustainable love-brand to the world.