Vincent Wah Sung Mak’s research interests span managerial decision making, consumer behaviour and experimental economics. He is interested in how individuals and firms make decisions as they interact with each other, and what economic and psychological factors influence those decisions. Specific topics Vincent has examined include prosocial behaviour, pricing, search behaviour and sustainability. His research has appeared in major journals such as Proceedings of the National Academy of Sciences, Psychological Science, Management Science, Organizational Behavior and Human Decision Processes, Journal of Marketing, Manufacturing & Service Operations Management, and Games and Economic Behavior.