George Zervides holds an MBA from the Maastricht School of Management. He has served the advertising industry in managerial positions for more than 20 years before launching his own marketing & branding consultancy. He would call himself a “Brand Believer” and his portfolio includes numerous local and international brands and organisations. He is the founder and CEO of the Cyprus Marketing Youth Society (Cy.M.Y.S). At the same time, he is a certified trainer and he is appointed by organisations in order to deliver trainings and workshops in the fields of Marketing Strategy, Corporate Culture, Client Management, Branding and Soft Skills. He is also a part time lecturer at the University of Nicosia where he teaches Marketing, Advertising, Brand Marketing and Media Planning. He is invited as a keynote speaker and chairman to various seminars and conferences. George Zervides, who was born at a time when the term “digital marketing” would probably be considered as a Beatles new song title, believes that 85% of one’s problems can be solved by developing Soft Skills. Solving the other 15% requires good meditation skills. Wine can also help.