Co-founder & CCO, Retail Cities, UK

Desiree Fung is the co-founder of the global retail insights firm, Retail Cities. She has +15 years of international experience, specialised in the retail & shopper insights and market research industries, working as a trusted advisor to a wide range of multinationals across the FMCG, Retail, Finance, Management Consulting, and IT sectors. Desiree also held previous strategy, finance and commercial roles at Kraft Foods and Coca-Cola FEMSA in the USA and Latin America. She holds an MBA from
INSEAD, France, and currently resides in London, UK.