Managing Director & Partner at A&A Porter Novelli, President of IAA Lebanon, Lebanon

Joe Ayache after 30 years of experience in advertising founded A&A, in affiliation with Porter Novelli network. He has a long history of advertising and marketing as well as award winning campaigns touching all categories FMCG, F&B, Retail, to Telecom, Automotive, Banking & Finance, Government & Non-Profit. This is coupled with a large network of connections adding a unique value to the PR work. He was the Group MD of BBDO Beirut, where he spent 12 years after 13 years as MD of Saatchi & Saatchi Cairo & Beirut. Joe is also the President of the IAA in Lebanon, and teaches communication in two leading Universities.