Senior Research and Marketing Manager, IPA, UK

Simon Frazier is the author of the publication Making Sense – The Commercial Media Landscape which analyses the changing capabilities of commercial media to reach audiences over the last 15 years and under lockdown in 2020 and 2021. This publication has become the industry ‘go to’ for communications planners and strategists and has been downloaded over 40,000 times to date. Simon is also responsible for marketing for TouchPoints (The IPA’s consumer-centric survey) and guiding the industry to find insights in the TouchPoints data through technological innovation.