Nicolas Richard is the International Development Director of ExtenC which is an important development lever for the Casino group internationally, through commercial partnerships that contribute to the strategy of growth and establishment of the group’s brands in new markets. He is in charge of the identification, selection and contractualisation of new partnerships worldwide, the conception of strategic prospection templates to focus on best potential markets/prospects; organization of international trade shows (Paris, Dubai, Singapore, Tokyo); elaboration of profitability models for new business prospects, and financial profiles for existing partners; direct management of the team in charge of market strategic analyses and competition intelligence.