8th Advertising, Marketing and Communication Conference

Despo Lefkariti after her studies in Marketing in London, started her career in the family petroleum company Petrolina Hellas in Greece. In 1985 she returned to Cyprus and founded DELEMA, one of the largest and most creative communication agencies in Cyprus, affiliated with MCCANN Worldgroup, the largest and most effective communication network in the world. She is the president of SDEK (Communication Agencies Association) and Vide-President of FED (Self-Regulation association). DELEMA is a full-service agency, whose work has been recognised in international competitions (London International Advertising Awards, Ermis Awards and European Digital Communication Awards) as well as in Cyprus (Carob Awards, Digital Awards and Responsibility Awards).

VMLY&R CEO, Europe, Middle East and Africa

Andrew Dimitriou is responsible for managing VMLY&R across Europe, Middle East and Africa (EMEA). He is responsible for 24 Offices and over 3000 employees across EMEA. In his current role he is responsible for setting the strategy, vision for growth, M&A, as well as setting the client growth agenda for the region. In his first year as CEO of the New Agency, he was shortlisted for CEO of the Year by Campaign magazine. Prior to his current role, he led Y&R Europe for three years — which included being awarded Regional Cannes Creative Network of the Year (2017), Effectiveness Network of the year (2016). Andrew is a true globalist and a thoughtful integrated marketer, no doubt because he is a creative and entrepreneurial thinker. He has shown his passion and commitment – for the business, for our clients and the agency – since his early days in new business. Andrew’s native Australia may be evident in his every spoken word, but he is a true globalist. He is based in Paris, with his wife Jennifer and their twins, Zoe and Christian. He speaks English,Greek and Spanish and is working on his French every day.

PhD, SVP, Director, McCann Worldgroup Truth Central

Dr. Rodney Collins is SVP, Director Truth Central, the global intelligence unit of McCann Worldgroup. Rodney relentlessly strives to uncover human and cultural truths to help brands play a meaningful role in people’s lives. Since 2012, as Director of Truth Central in the UK and Europe, Rodney has designed, managed, and activated global and regional thought leadership initiatives for the MWG network across 38 countries. His the co-founder and lead of the MW-UK TruePride Alliance and is an advisor to MW Global Sustainability Development Goal and Wellness Practices. As a professional corporate strategic anthropologist, Rodney champions the investigation of human practice-in-context with a commitment to the principles of immersive participant-observation. Rodney has field experience in Europe, North & Central Africa, the Middle East, and North & Central America. With expertise in semiotic, cultural, and psychoanalytic analysis, his work has offered transformative insights into a wide spectrum of human dynamics from idleness and masculinity, to air fresheners and habit change, to public health policy and design innovation. Throughout, he surfaces deeper cultural and human truths that impact the potential of corporate and brand strategy, innovation, and creative marketing and communications.

Media Manager, IMH

Elena Leontiou has an BA degree in Communication from Wittenberg University, USA, and an MPhil in Sociology from University of Cambridge. For the past 15 years she has been leading the media department of IMH which publishes IN Business and Gold magazines, manages the exclusive business portal InBusinessNews and the polythematic Reporter, and produces various client, mainly business, publications. The media department of IMH has the largest team of business journalists in Cyprus with a unique philosophy to promote business entrepreneurship.

Managing Creative Director, Partners VMLY&R Cyprus

Loucas Gregoras is the co-founder and Chief Creative/ Managing Director of PARTNERS VMLY&R CYPRUS, PR PARTNERS and BYTE DIGITAL AGENCY. He has more than 30 years of experience in advertising and branding and he is still driven by the same passion for excellence as the first day. He served as vice president of the Cyprus Communication Agencies Association and was also the president and a founding member of the committee for CAROB, the first Cyprus Advertising Festival Awards in 2019. He was a member of an international jury team for branding & design at Ad Black Sea 2018, and for the Kyiv International Advertising Festival 2021.

Brand & Communication Manager, EuroLife and General Insurance of Cyprus

Chryso Poullikka currently serves as the Brand & Communication Manager of the Bank of Cyprus Insurance Business, being responsible to manage and develop the Brand Equity for EuroLife and General Insurance of Cyprus. Since 1997, she worked in different positions within EuroLife, ranging from Brand & Communications Manager, to PR and Adverting through to Research and CSR officer. Prior, she worked in advertising agencies. Chryso is a graduate of Oxford Brookes University with a Major in Tourism and Visual Arts and holds a Master of Science from the University of Surrey in Tourism Marketing, a Professional Diploma in Digital Marketing by CIIM , and a Mini MBA in Brand Management. She is a Board Member of the Cyprus Advertisers Association.

Head of Advertising Research and Development, Channel 4, UK

Martin Greenbank is C4’s Head of Advertising Research & Development, having joined from Havas agency Arena 7 years ago. He has; over 25 years of media planning and insight experience to C4, is the channel’s BARB board member, and was awarded an IPA Honorary Fellowship in 2014 in recognition of his contribution to media, advertising and audience research. He lives in Guildford with wife Katie, and their 3 children who have never seen him without a beard.

Senior Research and Marketing Manager, IPA, UK

Simon Frazier is the author of the publication Making Sense – The Commercial Media Landscape which analyses the changing capabilities of commercial media to reach audiences over the last 15 years and under lockdown in 2020 and 2021. This publication has become the industry ‘go to’ for communications planners and strategists and has been downloaded over 40,000 times to date. Simon is also responsible for marketing for TouchPoints (The IPA’s consumer-centric survey) and guiding the industry to find insights in the TouchPoints data through technological innovation.

Managing Director & Partner at A&A Porter Novelli, President of IAA Lebanon, Lebanon

Joe Ayache after 30 years of experience in advertising founded A&A, in affiliation with Porter Novelli network. He has a long history of advertising and marketing as well as award winning campaigns touching all categories FMCG, F&B, Retail, to Telecom, Automotive, Banking & Finance, Government & Non-Profit. This is coupled with a large network of connections adding a unique value to the PR work. He was the Group MD of BBDO Beirut, where he spent 12 years after 13 years as MD of Saatchi & Saatchi Cairo & Beirut. Joe is also the President of the IAA in Lebanon, and teaches communication in two leading Universities.

Senior Marketing Officer, Universal Life

Emilia Orphanidou graduated in 1999 after obtaining a BA degree Management from Wittenberg University, USA and an MBA degree from University of Coventry, UK. She has had more than 20 years of experience in senior Marketing and Commercial roles in Consumer Electronics, IT and Advertising sectors. Since 2016 she is the head of Marketing at Universal Life and also a member of the board of Cyprus Advertisers Association.

Deputy Marketing Manager, KEAN Group

Since 2015, Maria Odysseos is the Deputy Marketing Manager of KEAN Group. She graduated from Central Saint Martins with a BA in Graphic Design and Advertising and holds a diploma in Public Relations since 2010. With over 16 years of experience in the retail sector, and the food and beverage industry, Maria has implemented pioneering communication campaigns which have led to the growth of KEAN in the Cypriot market. She has also undertaken major marketing and CSR projects, in collaboration with private companies, associations and charities, such as FSC, Tetrapak, Cymepa, Forest Department, Europa Donna, KOEAS, GreenDot etc. Their success was highlighted with various awards including the 2010 Marketing Excellence Award.

Marketing Manager Beverages, Laiko Cosmos Trading LTD.

Michalis Papaioannou holds a BSc in Marketing Management, The American College of Greece and an MSc in International Marketing, University of Strathclyde, Scotland. He worked for seven years in the Food industry, in Minerva Edible Oils Enterprises, in Greece. In 2003 he joined Allied Domecq, in the spirits industry. In 2005 he joined Pernod Ricard Greece and managed a wide portfolio of global brands, as Senior Brand Manager and Marketing Manager. In 2011 he relocated in the UAE, as Head of Marketing for Pernod Ricard Gulf, with regional responsibility for both domestic and duty free markets in the Gulf countries. In 2017 he joined Laiko Cosmos Trading as Marketing Manager Beverages.

Marketing Manager, Mall of Cyprus & Mall of Engomi

After graduating in 2002 from the University of Pennsylvania, where George Pissis obtained a degree in Economics, he continued his studies at the University of Cambridge, with an MPhil in Management Studies. Subsequently, he was employed at Argosy Trading Company Ltd in the position of Brand Manager, undertaking the preparation and execution of marketing plans for brands of Kellogg’s, Mars, Reckitt Benckiser, etc. In March 2015 he moved to ITTL Trade Tourist & Leisure Park Plc of NKS group, taking over the position of Marketing Manager of Mall of Cyprus and Mall of Engomi, which were acquired by the South African group Atterbury in July 2015.

Global Consumer Behavior Expert & Author, USA

Michael Solomon as a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, combines cutting edge academic theory with actionable real-world strategies. He helps managers get inside the heads of their customers so they can anticipate and satisfy their deepest and most pressing needs – today and tomorrow. He is the bestselling author of books including Consumer Behavior: Buying, Having, and Being and regularly appears in the media to comment on consumer issues, including The Today Show, Good Morning America, and CNN. His latest book is The New Chameleons: How To Connect With Consumers Who Defy Categorization.

Conferience is the ideal web-app for event organizers, presenters, market researchers and team leaders all over the world. Engage your audience in any kind of online or/and physical event, facilitating direct interaction among them. It is excellent for any kind of online or/and physical event, including lectures, presentations, webinars, conferences, forums, trade shows, polls, training courses, seminars, workshops, school classes, universities, focus groups, research & internal (corporate executive) meetings.

The Cyprus Online Publishers Association was founded in May 2016. It consists of 11 Publishing Groups, which operate in online media. COPA’s manifesto is to create a trustful and transparent environment in the online Media market, implement the Code of Ethics among its members, establish an independent and uniform mechanism for auditing, and certify the traffic of all its members’ sites. Ultimately, COPA’s vision is to substantially contribute towards the enhancement, upgrading and development of online Media in Cyprus.

The Cyprus Advertisers’ Association (CAA) is a non-profit body representing advertisers in Cyprus. Its members operate in a variety of business sectors – FMCG, telecommunications, finance, retail, etc. Α member of the World Federation of Advertisers since 2004, CAA invests significant time and effort to address three important issues: responsible marketing through industry self-regulation, provision of training for the members and ensuring access to audited and robust media research data.

The Cyprus Communication Agencies Association is a non-profit company representing advertising and communication agencies in Cyprus. Founded in 1982, the CCAA has been a member of the European Association of Communications Agencies since 1990. The Board of the association aims to enhance its cooperation with governmental and other industry bodies, to enlarge the membership base, to provide quality services to member agencies and to have a stronger voice and role in various fora relating to market and media research.

Since its first day of operation in April 2016, ALPHA Television Cyprus has been implementing and maintaining a high level of quality both in production and operation mode. By choosing Alpha Cyprus, the viewer can watch the biggest TV names from Cyprus and Greece as well as informative and entertaining productions high in quality and presentation. Strategically, ALPHA Cyprus continues to invest and create content by setting high goals on the three key pillars of news, entertainment and fiction, with a strong emphasis on quality and variety in content.

Mesimvria Enterprises Ltd is a unique media house specializing in the Pay-TV business. The company’s primary activities are the creation and management of television channels and the sale of television rights for movies, series and documentaries. The company also offers translation, subtitling and dubbing services. In 2014, Mesimvria introduces the Greek Cinema channel to Cyprus TV. In 2015, the company launches Movies Best HD, the first Cypriot high-definition movie channel.

As the flagship publication within IMH’s media brands, IN Business magazine, has a 16-year history, during which thousands of examples of good business practices by businesses and businesspeople, brands, commercial practices and developments have been showcased. The aim of IN Business was – and continues to be – the promotion of good Cypriot business. www.inbusinessnews.com

REPORTER has made a splash in Cyprus’ digital media thanks to its combination of news and reporting the latest developments through its own exclusive brand of people-centered and social reporting. Following its launch, within a very short period of time Its team of journalists had made it the third most viewed news Portal in Cyprus.