The Cyprus Institute of Marketing (CIM)

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CIM-Cyprus Business School presents the CIM Summit 2023 – The New Era of Business on 8th of April 2023 at Bank of Cyprus Headquarters (Ayia Paraskevi), Nicosia, at 08:30 – 13:40.
The CIM Summit 2023 is a reference point in the field of Management and Marketing studies in Cyprus and in Europe. The CIM Summit is organised on an annual basis and aims to provide the opportunity to Cypriot firms to be informed about the latest developments World-renowned academics from the world’s leading Business Schools attend and share their knowledge with attendees representing the leading companies of Cyprus and Europe. 2023 marks the 15th Anniversary of the CIM Summit.

Why attend?
The CIM Summit 2023 is a reference point for the Cyprus business community. The CIM Summit is organised on an annual basis and aims to provide the opportunity to Cypriot and Multinational firms to be informed about the latest developments in the business world as well as the future trends. World-renowned academics from leading global Business Schools and Organisations attend and share their knowledge and insights with the executives attending.


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Assistant Professor of Strategy and Entrepreneurship,London Business School

Dr Catherine Magelssen studies multinational firm strategy, with particular interests in intra-firm structure, internal versus external firm contracting relationships, and firm response to environmental shocks. Her current research focuses on how firms develop, organize, and manage their intangible assets and the strategic implications for firm knowledge sharing, innovation, and growth. Dr Magelssen is an Assistant Professor of Strategy and Entrepreneurship at London Business School. Prior to joining academia, she worked as an economic consultant where she managed global transfer pricing projects, advised multinational firms on the structuring of intra-firm relationships, valued intangible assets, and helped firms integrate global operations post-acquisition.

Emeritus Professor of Marketing, INSEAD

Professor Marcel Corstjens is Emeritus Unilever Chaired Professor of Marketing at INSEAD, an international business school located in Fontainebleau, France. After his studies in Belgium, he received his PhD from the University of California, Berkeley, where his doctoral dissertation won 1st prize from the American Marketing Association. He taught at Berkeley before joining INSEAD in 1978, and has since also been visiting professor at Cornell, Stanford and CEIBS (China). Prof. Corstjens has developed his research and consulting activities in business strategy and marketing strategy with a particular focus on innovation, customer insight and distribution channels. He has co-authored a number of pedagogical computer simulations and decision support systems. His best known simulations are ‘STRATPHARM’ and ‘ELEXIR’ for the Pharmaceutical industry, and ‘STOREWARS’ and ‘MARPRO’, for the consumer goods industry. He has authored 2 books on the pharma industry ‘Marketing Strategies in the Pharmaceutical Industry’ and ‘Good Pharma’. He has co-authored with his wife, Judith Corstjens, ‘Storewars: The Battle for Mindspace and Shelf Space’ on strategies in the consumer goods industry. The latter book has been translated in 7 different languages and is considered to be a reference in its field. Recently he published a second book on the FMCG industry: ‘Penetration: the new Battle for Mind Space and Shelf Space’. Aside from his books, Prof. Corstjens has published more than 50 articles in leading academic journals (including: Marketing Science, Management Science, Journal of Marketing, Journal of Marketing Research, Journal of Business) and his research has been featured in the Harvard Business Review, The Financial Times and The Economist. His consulting activities centre on marketing and channel strategies in a wide variety of industries and companies, including Novartis, Schering Plough, Roche, Genentech, Merck, Novo-Nordisk, Unilever, Heineken, United Distillers, Diageo, SaraLee, Altria, Cadbury Schweppes, P&G, Pepsico, Metro, Makro, Ahold, Europcar, Credito Italiano, Samsung, Philips and others. Prof. Corstjens has been an non-executive director of Jeronimo Martins (a Portuguese retailer) and a member of the advisory board of NIBC (a Dutch Bank) and TrueCapital (a retail investment firm).

Associate Professor in Organisation Theory, Judge Business School, University of Cambridge

Thomas Roulet is an Associate Professor in Organisation Theory and the Deputy Director of the MBA at the Cambridge Judge Business School, and the Co-Director of the Entrepreneurship Lab at King's College, University of Cambridge. Thomas consults on a regular basis for a variety of clients around questions of work, wellbeing, leadership and culture. His research work has been regularly covered by a variety of outlets including the Financial Times, the Economist, Bloomberg, the BBC, the Telegraph or Le Monde. He was selected among the Best Professors under 40 by Poets and Quants and Business school Professors to look for by Business Because, both in 2020. His latest book The Power of Being Divisive: Understanding Negative Social Evaluations was described by Financial Times as “a fascinating study of the social-media fuelled and fast-changing landscape of public opinion, and the possible ways in which that might be beneficial”.

Assistant Professor of Entrepreneurship and Strategy, Eccles School of Business, University of Utah

Colleen Cunningham is an Assistant Professor of Entrepreneurship and Strategy at the Eccles School of Business, University of Utah. Dr Cunningham’s research examines technology commercialization strategies, including anti-competitive acquisitions, the role of secrecy and disclosure in innovation, and the interplay of innovation with firm boundaries and structure, typically focusing on health-related industries. Her research has been published in top journals and has received numerous prestigious awards. Dr Cunningham was previously on the faculty of London Business School and received her PhD from Duke University. She was listed on the Thinkers50 Radar 2021.



Platinum Sponsor
Green Energy Group

Green Energy Group is one of the largest energy saving groups in Cyprus, which offers integrated solutions in the field of Renewable Energy Sources. It holds an Electricity Supply License since 2018 and since October 2022, it participates in the Transitional Regulation of the Competitive Electricity Market. With many years of experience and highly qualified staff, the group offers integrated high-performance solutions for Houses, Businesses and Photovoltaic parks. The Group has an energy portfolio with a capacity of 42.69MW of Renewable Energy.

Gold Sponsors
Pilakoutas Group

The Pilakoutas Group is the official importer of leading automotive brands, BMW, MINI, Alpina, Rolls Royce, Jaguar, Land Rover, Nissan, Renault, Dacia and Mitsubishi in Cyprus. Through its historical path and dynamic development, it has created bonds of trust with its customers in both retail and aftersales services. The Pilakoutas Group confirms in practice its adaptability and flexibility, remaining at the cutting edge of the latest developments within the automotive sector.

VE Very Exclusive Accessories Ltd

VE Very Exclusive stores take you a few steps closer to Place Vendome, the Parisian home of luxury watch and jewellery brands. For the lovers of fine jewellery and luxurious accessories, VE Very Exclusive brings to you incredible diamond creations, from prestigious jewellery brands as well as timepieces from international Maisons that can only be described as works of art.

Silver Sponsors

The largest hypermarket chain in Cyprus, Alphamega Hypermarkets operates a network of 20 stores, including two convenience stores at the marinas of Limassol and Ayia Napa, as well as an online store that serves customers across Cyprus, via two fulfilment centres in Larnaca and Limassol. The company numbers over 2,200 employees. It recently launched the Click & Collect service, while the company’s whole range of services have been digitised. It has also been accredited with the Investors in People Standard three times, while it has also won multiple awards. The company maintains a strategic partnership with French giant Casino, while it implements a multi-faceted CSR strategy.


Cablenet Communication Systems PLC is one of the largest telecommunications providers in Cyprus with a privately – owned network and infrastructure. Cablenet offers a complete portfolio of telecommunication solutions which include Broadband Internet services, Fixed and Mobile Telephony services, as well as Television services with rich Sports and Entertainment content. In addition, Cablenet offers tailor-made Business Telecommunication solutions to corporate customers.


With a history spanning almost a century, the C.A.PAPAELLINAS Group enjoys a leading role in the sectors in which it operates. These include the distribution of medicine, cosmetics and other consumer goods across a wide network of stores. Through the long-standing relationship of trust together with the Cypriot consumer, the Group implements the strategy of its methodical expansion and opens new paths of quality and reliability, having already established itself as the leading Health and Beauty Product Group in Cyprus. Throughout our creative 90-year journey, the C.A.PAPAELLINAS group continues to serve its mission to make more and more people live and feel better.


Our focus goes beyond arranging protection through insurance cover. As a company, we care deeply about doing the right thing. At every touchpoint, we work hard to make a positive impact on everyone: customers, partners and our community. For over 30 years, focusing on customers has helped establish Gan Direct as one of the largest insurance companies in Cyprus. Protecting people and the things they value most is at the core of our business. We advise our customers, honestly and openly, on all matters relating to insurance, offering comprehensive, value-for-money solutions for Motor, Property and Health insurance.

Iron Mountain

Iron Mountain is the world leader in information management services. With a strong understanding of the challenges that businesses face today, Iron Mountain partners with companies to safely store their physical archives, digitize – scan and process necessary information using AI and ML technologies, securely search and access information digitally through innovative enterprise content management systems, and finally confidential destroy information at the end of its lifecyle.


McDonald’s first restaurant opened in June 1997, in Phinikoudes, Larnaca. Today, there are 24 restaurants throughout the island, employing more than 1500 people. Always maintaining high standards, McDonald’s serves quality food, invests in technology and in the training of its employees. And now with the McDonald’s App, customers can earn points through the My Rewards Program, to enjoy their favorite products for free as well as benefit from the exclusive offers available on the app. Also, the Mobile Order and Pay service allows customers to order ahead and have their order ready for pick up from the Front Counter, Drive-Thru or Table Service.


MetLife, Inc. (NYSE: MET), through its subsidiaries and affiliates (“MetLife”), is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits and asset management to help individual and institutional customers build a more confident future. Founded in 1868, MetLife has operations in more than 40 markets globally and holds leading positions in the United States, Japan, Latin America, Asia, Europe and the Middle East. For more information, visit

Bronze Sponsors

Cyfield Group is one of the leading real estate developers, general contracting and construction groups in Cyprus. The Group operates in all areas of the construction industry: • land development, • contracting of public and private infrastructure projects, • production and trading of specialized building materials, and • energy generation and trading

With over 30 years of experience and know-how, Cyfield designs, manufactures, and sells all types of high quality residential and commercial properties in Cyprus and Greece. The Group’s advancement, success and excellent reputation is the result of its reliability in the delivery of the high-quality projects, the transfer of title deeds as well as the focused business strategies, high ethical standards and strong financial base.

GR8 Tech

GR8 Tech is an international B2B provider with full tech coverage for established betting businesses, including iGaming platform solutions, the Parimatch brand franchise, and Business-as-a-Service offers for long-term partnerships. GR8 Tech's expertise in the betting industry is based on 29 years of operation experience and the legacy of the Parimatch brand. The GR8 Tech platform handles millions of active Parimatch players and provides its best practices to grow betting businesses worldwide. And for those who plan to enter the betting market, we have a unique Business-as-a-Service offer with ready-made tech solutions, support, and consulting on the launch and operation of your new betting business.

Jamie Oliver Kitchen

Jamie Oliver Kitchen opened its doors recently for the public in Limassol Marina. This is the third restaurant of the franchise globally. There are already two in Bali and Brazil. The menu of Jamie Oliver Kitchen encapsulates the art, the experiences and the secrets discovered by the chef throughout his various trips around the world. The modern and bright spaces of the restaurant, the green plants, along with the minimalistic design in bright colour tones are those details that calm the body and soul. Guests can enjoy the wonderful sea view, and of course, the refreshing cocktails mixed at the exterior bar of the restaurant, open until late in the evening.


KEAN, the iconic Cypriot company and a symbol of exemplary entrepreneurship and innovation, was founded in 1949 and is one of the longest-running and most resilient companies on the island. The pioneering chemist and founder, Takis Christodoulou, was one of the first to produce natural juices from local citrus fruits and aromatic herbs. Nowadays, KEAN owns one of the few factories in Cyprus with its own production units and machinery, applying environmentally friendly approaches and distributing its products in more than 50 countries worldwide. Consistent with its CSR activities, KEAN integrates social, environmental, and cultural initiatives into its business operations in order to give back to the community.


KPMG has been operating in Cyprus since 1948 and currently employs more than 800 professionals working from 6 offices across the island. It is a member of KPMG International Limited, a global organisation of independent professional services firms providing Audit, Tax and Advisory services. KPMG operates in 143 countries and territories and has approximately 265,000 people working in member firms around the world. Clients look to KPMG for a consistent standard of service based on high-order professional capabilities, industry insight, local knowledge and expertise.


NetU is a leading Information Technology solutions and services organization in the Eastern Mediterranean region, recognized as a major provider of integrated solutions with strong local and international activity. Being a trusted Digital Transformation Partner to medium and large organizations in the Private and Public sectors, for more than 32 years, NetU provides world-class IT solutions in the areas of Systems Integration, Business Solutions, Technology Solutions helping them achieve their corporate objectives.


Remedica is a leading pharmaceutical manufacturer based in Cyprus with a portfolio of over 350 pharmaceutical products and exports to more than 160 countries. It was established as a company in 1980 and it specializes in the development, production and trading of high quality safe and efficacious medicines for human use. These fall into a wide range of therapeutic categories such as anticancer, antibiotics, analgesics, vitamins and many more.


P.I. PROVIDENT CORPORATE SERVICES LIMITED, as a registered Administrative Service Provider (ASP) regulated by the Cyprus Bar Association, is closely connected to SPYROS VASSILIOU & ASSOCIATES law firm and has over the last 30 years built an eco-system of team members, associates and partners to provide extraordinary solutions for its clients. Teamwork is a hallmark to P.I. PROVIDENT which does not only meet, add but it also exceeds its clients’ expectations.


Tototheo Maritime specializes in maritime technology, focusing on optimizing vessel and fleet performance. Our range of services includes innovative, efficient, and functional solutions in the fields of satellite communication, navigation systems, digitalization and end-to-end cyber security services. Tototheo Maritime operates in a connected dynamic and sustainable maritime sector, supported by reliable and efficient connectivity and innovative technologies – all underpinned by the Tototheo values. We conduct our business with honesty and transparency, offering equal terms of treatment without prejudice.


ZORBAS Group was founded in 1975 in the village of Athienou, in the district of Larnaca, starting out as a small family bakery. Today, 48 years on, it has evolved into one of the country’s biggest corporate groups with almost 100 points of sale in Cyprus and the US, as well as three production units. The Group is made up of a well-trained team of over 3,400 members.

Bank of Cyprus
The Bank of Cyprus Group is the leading banking and financial services group in Cyprus, providing a wide range of financial products and services which include retail and commercial banking, finance, factoring, investment banking, brokerage, fund management, private banking, life and general insurance. The Group’s digital infrastructure is proving successful, transforming the Bank to a modern, customer-centric hub offering banking and broader financial digital products and services in Cyprus. The Group has set the foundations to enhance its organisational resilience and ESG agenda and continues to work towards building a forward-looking organisation with a clear strategy supported by effective corporate governance aligned with ESG agenda priorities, aiming to lead the transition of Cyprus to a sustainable future.
Commercial General Insurance

Commercial General Insurance (CGI) was founded in 1973 by Commercial Union Assurance plc of the United Kingdom, now Aviva plc and the Christophides Group which had been representing this company in Cyprus since 1925. Dedicated to the highest standards of service and professionalism, CGI innovates and pioneers in the insurance sector and has gained the confidence and respect of the public with its financial strength and credibility.

Cyprus Forum

The Cyprus Forum is an independent, ambitious and not-for-profit conference, organised by Oxygono, in association with the Delphi Economic Forum and Zenox Public Affairs as communications partner. It is our goal to become a lever and catalyst for change through discussions and debates leading to commitments, actions and ultimately outcomes. It is our aim to improve and promote sustainable and socially responsible policy in Cyprus and the wider Eastern Mediterranean region. The Cyprus Forum brings together local and foreign political leaders, prominent figures from the public and the private sector, the media, academia and civic society to initiate dialogue, exchange ideas and find new and creative solutions to key public policy issues.

DHL Express

DHL Express, part of Deutsche Post DHL Group, is the global market leader in international express business, with one of the largest fleets worldwide, a network composed of 220 countries and territories, 111.000 employees and an unparalleled expertise of the local markets. DHL Express, has been recognized as the 1st best place to work globally in a 2022 employer ranking from Great Place to Work.


LandasColour is one of Cyprus’ leading specialists in digital printing and signs, operating since 2008. Our latest technological advances in machinery combined with the creativity of our specialized team, allow us to provide to our customers fast service and outstanding quality. Taking advantage of our wide range of products and services, we can accommodate your business’ different needs guaranteeing an elegant implementation,a successful campaign, a long and stable cooperation. Reliability, consistency and creativity are among the strong set of core values our company maintains. We work with businesses from different sectors and industries, on both a local and national scale. Our diverse portfolio and collaboration with most of the island’s biggest brands indicate that LandasColour can be your one stop service for advertising and display solutions. To discuss your branding requirements, or for more information on our solutions simply get in touch and our team will be happy to help.

LightBlack Solutions

LightBlack Solutions, a Cypriot-based company, was established in 2008 by a group of passionate web designers and programmers in need of creativity and change. The company engages in web design, development and solutions optimized to fit any business requirements and meet customer demands. Our services span from Custom Web Applications to e-Commerce Solutions and from Web Design/Development to Digital Marketing. At LightBlack we welcome challenge. Challenges lead to innovations and are a force of constant improvement and evolvement.

Panayiotides Gifts & Textiles

Panayiotides Gifts & Textiles – Your trusted partner for 45 years. We are a family business offering a wide collection of quality promotional and corporate gifts/textiles, with an extended range of customisation possibilities. To enhance the appreciation of our products and the resulting connection between giver and receiver, we focus on delivering the highest possible product quality, as defined by durability, functionality and customization amplification. Brands we proudly offer: Hugo Boss, MoMA, Thule, Prodir, JBL, Parker, Cricket, Cerruti, Fruit of the Loom, Russell, Lexon, XD Design, Case Logic

Photos Photiades Group

Photos Photiades Group was founded over 80 years ago. Today it is one of the country’s leading business groups comprised of three divisions (Beverages, Insurance and Real Estate Development) and operations in five countries. PPG is a leader in the production, sales, marketing and distribution of well-known alcoholic and non-alcoholic brands, and in the sectors of real estate and insurance – Universal Life. It has created a wide network of strategic partnerships with world-renowned companies such as Carlsberg, Diageo, Jose Cuervo, Danone, Gruppo Campari, Moet Hennessy, Osotspa, Lanson, Lavazza, AXA Multinational Insurance and many others. The Photos Photiades Group has significant operations and leading positions in Cyprus, Greece, Romania, Croatia and Slovenia.

The Cyprus Institute of Marketing (CIM)
CIM-Cyprus Business School was established in 1978 in Nicosia as The Cyprus Institute of Marketing and has been operating also in Limassol since 1984. Originally set up to promote the science of Marketing in Cyprus and abroad, during the last 45 year CIM-Cyprus Business School has evolved into an all-round Business School, offering an array of programmes  at both Undergraduate as well as Postgraduate level – from Marketing, Business, to Accounting and Finance, Shipping, and Human Resource Management, Law, Hospitality Management and other. Over the years, CIM-Cyprus Business School has provided the opportunity to more than 10,000 students to acquire acclaimed qualifications and fulfil their aspirations. A lot of our students are individuals who had missed out, for one reason or another, on the opportunity to study after graduating from secondary school, yet who always had the desire to pursue learning, gain further knowledge and qualifications, and advance their careers. Though CIM serves students of all ages and all walks of life, we still offer evening classes exclusively – in order to cater for the needs of working individuals. We still put emphasis on combining theory and practice and remain committed to offering the best and most accessible education at the most affordable fees.
IMH is a leading Corporate Events, Media, Business Intelligence and Networking organisation with a vast annual agenda of over 200 conferences, business forums, exhibitions, investment summits, client events and business awards ceremonies. Organised by IMH in Cyprus and abroad, these are considered to be Cyprus’ largest business and professional networking platforms. Our Business Media Department publishes Cyprus’ two most popular monthly business magazines– IN Business and GOLD –and two digital media platforms, IN Business News and CBN (Cyprus Business News) with their Daily Newsletters providing executives with news and updates on the local business and economic landscape, in Greek and English respectively. Our Consumer Media Department operates REPORTER, one of the country's most popular news portals, as well as SUPER FM, Cyprus’ Number 1 Greek music radio station. IMH also participates in Cyprus Government, EU and other international organisations’ projects and programmes.

The CIM Summit 2023 is addressed to Business Executives, Senior Government Officials, Marketing Managers, Human Resource Managers, Sales Managers, Production Managers, Logistics Managers, Brand Managers, and any other executives who would like to be informed on the latest trends in business.

Χορηγοί Επικοινωνίας
IN Business Magazine

As the flagship publication within IMH’s media brands, IN Business magazine, has a 16-year history, during which thousands of examples of good business practices by businesses and businesspeople, brands, commercial practices and developments have been showcased. The aim of IN Business was – and continues to be – the promotion of good Cypriot business.

GOLD magazine

GOLD was first published in 2011 as the first monthly English-language magazine in Cyprus. Today, it not only consistently promotes good business practices but has a unique and valuable readership, comprising High Net Worth Individ¬uals, executives of international companies, and English-speaking Cypriot and non-Cypriot busi¬nessmen and women.


Project Manager
Anthia Constantinou
Anthia is responsible for the content and speakers of this conference. If you have any enquiries, you can contact her at and at +357 22 505 519.


Dafni Stavrinidou
Dafni is responsible for the marketing and promotion of this event. If you have any marketing-related questions or suggestions, you can contact her at and at +357 22 505 575.


Ημέρα και ώρα

8 Απριλίου 2023 @ 08:30 ΠΜ -

Γλώσσα Συνεδρίου



Bank of Cyprus Headquarters (Ayia Paraskevi), Nicosia
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