The Cyprus Institute of Marketing presents the CIM Summit 2023 – A Whole New World on the 8th of April 2023 at Hilton Nicosia, at 08:30 – 13:40.
The CIM Summit 2023 is a reference point in the field of Management and Marketing studies in Cyprus and in Europe. The CIM Summit is organised on an annual basis and aims to provide the opportunity to Cypriot firms to be informed about the latest developments in the areas of Marketing and Management. World-renowned academics from Europe’s leading Business Schools attend and share their knowledge with attendees representing the leading companies of Cyprus and Europe. 2023 Marks the 15th Anniversary of the CIM Summit.
The Summit will update Cyprus’ managers and executives about the latest developments in the fields of Marketing and Management while at the same time allowing executives to network and talk business. Through the Summit, CIM actively promotes research and offers added value to its students, staff, and alumni, all of whom are encouraged to attend.
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Dr Catherine Magelssen studies multinational firm strategy, with particular interests in intra-firm structure, internal versus external firm contracting relationships, and firm response to environmental shocks. Her current research focuses on how firms develop, organize, and manage their intangible assets and the strategic implications for firm knowledge sharing, innovation, and growth. Dr Magelssen is an Assistant Professor of Strategy and Entrepreneurship at London Business School. Prior to joining academia, she worked as an economic consultant where she managed global transfer pricing projects, advised multinational firms on the structuring of intra-firm relationships, valued intangible assets, and helped firms integrate global operations post-acquisition.intangible assets, and helped 1inns integrate global operations post-acquisition.
Marcel is Emeritus Unilever Chaired Professor of Marketing at INSEAD, an international business school located in Fontainebleau, France. After his studies in Belgium, Marcel received his PhD from the University of California, Berkeley, where his doctoral dissertation won 1st prize from the American Marketing Association. He taught at Berkeley before joining INSEAD in 1978, and has since also been visiting professor at Cornell, Stanford and CEIBS (China). Marcel has developed his research and consulting activities in business strategy and marketing strategy with a particular focus on innovation, customer insight and distribution channels. He has co-authored a number of pedagogical computer simulations and decision support systems. His best known simulations are 'STRATPHARM’ and 'ELEXIR' for the Pharmaceutical industry, and 'STOREWARS' and ‘MARPRO’, for the consumer goods industry. He has authored 2 book on the pharma industry ‘Marketing Strategies in the Pharmaceutical Industry’ and ‘Good Pharma’. He has co-authored with his wife, Judith Corstjens, ‘Storewars: The Battle for Mindspace and Shelf Space’ on strategies in the consumer goods industry. The latter book has been translated in 7 different languages and is considered to be a reference in its field. Recently he published a second book on the FMCG industry: ‘Penetration: the new Battle for Mind Space and Shelf Space’. Aside from his books, Marcel has published more than 50 articles in leading academic journals (including: Marketing Science, Management Science, Journal of Marketing, Journal of Marketing Research, Journal of Business) and his research has been featured in the Harvard Business Review, The Financial Times and The Economist. His consulting activities centre on marketing and channel strategies in a wide variety of industries and companies, including Novartis, Schering Plough, Roche, Genentech, Merck, Novo-Nordisk, Unilever, Heineken, United Distillers, Diageo,SaraLee,Altria, Cadbury Schweppes ,P&G, Pepsico, Metro, Makro, Ahold, Europcar, Credito Italiano, Samsung, Philips and others. Marcel has been an non-executive director of Jeronimo Martins (a Portuguese retailer) and a member of the advisory board of NIBC (a Dutch Bank) and TrueCapital (a retail investment firm).
Thomas Roulet is an Associate Professor in Organisation Theory and the Deputy Director of the MBA at the Cambridge Judge Business School, and the Co-Director of the Entrepreneurship Lab at King's College, University of Cambridge. Thomas consults on a regular basis for a variety of clients around questions of work, wellbeing, leadership and culture. His research work has been regularly covered by a variety of outlets including the Financial Times, the Economist, Bloomberg, the BBC, the Telegraph or Le Monde. He was selected among the Best Professors under 40 by Poets and Quants and Business school Professors to look for by Business Because, both in 2020. His latest book The Power of Being Divisive: Understanding Negative Social Evaluations was described by Financial Times as “a fascinating study of the social-media fuelled and fast-changing landscape of public opinion, and the possible ways in which that might be beneficial”.
BA (University of British Columbia) MA (Simon Fraser University) PhD (Duke University) Dr Colleen Cunningham’s research examines the challenges and advantages of commercialising new-to-the-world inventions. Dr Cunningham is fascinated by markets for technology, specifically the origins of markets and their role in the selection of novel ideas. Her research also focuses on anti-competitive motivations for technology acquisitions. Her specialism spans high technology innovation and entrepreneurship, focusing in particular on medical technologies such as medical devices and pharmaceuticals. Her research has received awards in health economics, competitive strategy, antitrust, and corporate finance, and has been cited by White House Executive Orders, U.S. Congressional antitrust reports, and EU and UK competition policy. Dr Cunningham was named to the Thinkers50 Radar in 2021. Prior to academia, Dr Cunningham was a health policy researcher, publishing 12 peer-reviewed articles on health systems management and policy related to pharmaceuticals, and drafting advisory reports for various stakeholders, including health system managers. Dr Cunningham also worked as a consulting researcher for the Economic Development department of the Government of British Columbia (Canada), in the oil and gas industry, and in natural resource management.
The Cyprus Institute of Marketing (CIM) was founded in September 1978 and operates in Nicosia and Limassol. As the first Business School in Cyprus, its main purpose has always been to fill the gap that exists in Cyprus’ tertiary education by offering high-quality education to in-career individuals. When, in 1978, CIM pioneered by offering Management and Marketing Degrees in Cyprus, most companies had not yet recognised the importance of marketing and management in business activity; that corporations have now acknowledged the prominence of the sciences of marketing and of management is a testament to the immense impact CIM has had on business activity in Cyprus. Since then, CIM has expanded into areas beyond Management and Marketing, offering Diplomas and Degrees in Banking, Insurance, Finance, Shipping, European Studies, Financial & Computer Studies and an MBA. Running evening-only classes, CIM combines theory and practice. CIM has won the respect of the Cyprus business world and, with more than 5,000 alumni in Cyprus and abroad, it is the leading Business School in the country.
Every year in Cyprus and overseas, IMH organises over 200 conferences, seminars, workshops, and corporate exhibitions as well as business awards. It also organises events on the behalf of clients. The Media Department is also on an excellent course. Monthly maga¬zines IN Business and GOLD are ready by tens of thousands of ex-ecutives, managers, and businesspeople- both Cypriot and foreign. Our team of journalists keeps you updated every day through the IN Business Portal and REPORTER. IMH recently also took on SUPER FM, Cyprus’ top music radio station. IMH is launching the English language Cyprus Business News Portal (CBN), in 2023, which aims at becoming the daily source of information for English-speaking professionals and business people in Cyprus and abroad. IMH, in addition, submits tenders published by the public sector, Euro¬pean Union, and other international organisation projects. Through its activities, IMH gives companies the opportunity to develop, engage in networking, find new clients and associates, address new audiences, and discover opportunities for development.
The CIM Summit 2023 is addressed to Business Executives, Senior Government Officials, Marketing Managers, Human Resource Managers, Sales Managers, Production Managers, Logistics Managers, Brand Managers, and any other executives who would like to be informed on the latest trends in business.
As the flagship publication within IMH’s media brands, IN Business magazine, has a 16-year history, during which thousands of examples of good business practices by businesses and businesspeople, brands, commercial practices and developments have been showcased. The aim of IN Business was – and continues to be – the promotion of good Cypriot business. www.inbusinessnews.com
GOLD was first published in 2011 as the first monthly English-language magazine in Cyprus. Today, it not only consistently promotes good business practices but has a unique and valuable readership, comprising High Net Worth Individ¬uals, executives of international companies, and English-speaking Cypriot and non-Cypriot busi¬nessmen and women. www.goldnews.com.cy
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