Alexander Schneider has over 19 years of hospitality experience focused on pre-opening assignments and providing guidance to owning companies regarding asset management, investor relations and operations. He has worked with major hotel operators including Emirates Palace Abu Dhabi, Grand Hyatt Germany and Casa Camper, one of the most successful lifestyle boutique hotels in Berlin. Schneider has been working with Nikki Beach since April 2016, when he led the opening of Nikki Beach Resort & Spa Dubai, a project that broke the mold of existing resort concepts in the Middle East. Currently, he serves as the President of the Hotels & Resorts division. He will continue to endorse the local culture of each venue ensuring that Nikki Beach retains its status as an added value for every destination where the brand is present. Alex was born in Germany and holds a degree from the Culinary Institute of America in New York.