Started her business studies at the University of Leicester and took a master’s in Marketing strategy & innovation at the Cass Business School of London. Set off her career as a business development manager where travelling and international relationship management was a key starting point of her career. In 2017, she enters the advertising world, where she developed her digital marketing skills. Currently, as a New Business & digital strategy director at Orb communications, she provides strategic thinking for the company’s portfolio of brands and new business projects and, is actively involved in the development of the company’s digital product-offering.