Dr. Dietmar Schantin is a prominent figure in the news media industry. He is the principal at IFMS Media, based in London, United Kingdom, and Graz, Austria. He is also a co-founder of the AI-collective, collaboration of Media Leaders with the mission to harness the opportunities of AI and LLM is media organisations. Dr. Schantin has a rich history of transforming the editorial and commercial operations of media brands worldwide, including the Telegraph Media Group, Handelsblatt Germany, Ringier Switzerland, the Hindustan Times, New Zealand Herald, the Wall Street Journal, and Dow Jones. He is recognised as a trusted voice on business strategy, audience and market insight, technology, and organisational strategies.