Eva Pourkou has origins from Cyprus, with studies in the field of business, marketing, e-commerce, and international relations. She worked with international clients like Mondelez, Audi, Diageo and Nike in Greece and Cyprus. The motivating force for her was her vision to create an outstanding environment in the Sports and Business industry. Her instinct in relation to her perception led her to investment moves. The creation of WOW BD Group and WOW SPORTS, the first sports development agency in the EMEA region, where some of them.