Hanane Taidi started her career with the plastics industry in 1999 where she held a variety of roles that enabled her to gain extensive experience in various fields ranging from management, to public affairs, integrated marketing and communications or strategic planning. She holds currently the role of Director General at the international trade body TIC Council after successfully leading the merger of two international organisations IFIA and CEOC in 2018.Hanane Taidi has also developed an extensive understanding of sustainability, specifically circular economy, and has been part of a pool of experts consulted by the European Commission for the evaluation of sustainability related proposals since 2014. Additionally, she is a regular guest speaker on Public Affairs and Strategic Communications at the Masters of European Studies organised by the Institute of European Studies, Université Libre de Bruxelles.
