Iosif Koutsoulinis is Head of Marketing at Wella Company. He has extensive experience of many years in the fields of Marketing, Communication and Public Relations and has worked in Greek and multinational companies, including Coty, P&G and Novartis. In recent years, the roles he takes on are in the areas of Brand & Influencer Marketing, while the design of attractive narrative content is at the heart of B2B & B2C communication plans. Together with the team and its partners execute Influencer Marketing campaigns, through strategic networking with Media Experts & Social Media Influencers. He holds MSc in Global Consumer Marketing from the University of Liverpool, while his BSc is from the Department of Marketing & Advertising at the University of West Attica.