Research Manager, European Travel Commission (ETC), Belgium

Lyublena Dimova has been part of the ETC’s Research & Development team since 2015. Her main responsibilities include continuous monitoring of trends in the European tourism sector and short-term forecasting of travel demand from key overseas and European markets. As well as her constant communication with National Tourism Organisations, she is in charge of the development of ETC’s Executive Dashboard – a “data hub” that provides simple access to key indicators and market intelligence information for the travel and tourism industry in Europe. Lyublena Dimova is also involved in research activities linked to the European Tourism Association, the European Commission, and the UN World Tourism Organization.