Mike Gerousis is NielsenIQ’s regional analytics leader for Eastern Europe. Mike has over 17 years of experience in strategy, marketing, business development and market research. As a Sales Effectiveness leader for the region, Mike is supporting his clients with end-to-end analytics solutions on in-store excellence, distribution optimization, route to market, revenue management optimization and assortment analysis. Mike is working with global as well as regional and local clients at NielsenIQ, working hand-in-hand with optimizing their strategies and supporting their business growth and helping them win in their markets.