Petros Heracleous has an enriched background in Political Sciences and Crisis Management and has a holistic understanding of the market digital needs of the public and private institutions from his carrier pathway in the Audiovisual Unit of the European Commission. For the last 7 years, he is the lead as the Client Service & Operations Director in ORB Communications working closely with the largest organizations in Cyprus and a variety of international brands. Embracing the challenges of digital transformation and big data, he is using innovative, tailor-made digital solutions in all his clients marketing and communication strategies and campaigns