CEO- Two Wheeler Business & Chief of International Operations- Farm Equipment Sector, Mahindra & Mahindra Ltd

As the CEO for 2-wheeler business, he is responsible for handling the Global 2-Wheeler businesses of M&M including Peugeot Motorcycles in France, the 2- wheeler Division in India and Classic Legends Pvt Limited – that has iconic brands like the Jawa, Yezdi and BSA. He is Director on the Boards of Peugeot Motocycles, CLPL and BSA. As the Chief of International Operations for the Farm Equipment Sector, he is responsible for driving exports of farm equipment from India, to over 50 markets globally. He is also responsible for the operations of 6 international subsidiaries – Erkunt Tractors, Erkunt Foundry and Hisarlar in Turkey, Mitsubishi Mahindra Agriculture Machinery in Japan, Mahindra Brazil and Mahindra Mexico. In his career spanning more than 35 years, he has spearheaded various businesses across India, Asia-Pacific, the Far East and Europe with varied Industry exposure including Pharmaceuticals, FMCG, Hospitality, Packaging, Energy, Retail, 2-Wheelers & Farm Machinery and has worked for companies as varied as Pfizer, Coca-Cola, Perfetti & Essel-Propack among others. He is acknowledged to have created some iconic advertising and communication, particularly at Coca-Cola and Perfetti van Melle, and has led multiple turnarounds of businesses. An accomplished sports broadcaster for the BBC, Prakash is passionate about Cricket and is a regular on All India Radio & Australian Broadcasting Corporation. He has a Master’s in Business from Symbiosis, Pune and is an alumnus of IMD, Lausanne and the Yale School of Management for the Future Leaders Program.