Theo Demetriou’s career in travel and tourism started in the late 90’s when he worked for specialist Greece and Cyprus Tour operators. It was at this stage that the low cost airlines came into play and the industry had to adapt and change. He then moved on to work for Bedbanks in the UK and Spain, providing accommodation to match to low cost flying. Theo Demetriou moved onto the online sector with loveholidays from its inception, and quickly learnt that technology was key to move forward. loveholidays is the leading travel technology company in Europe, acquiring traffic from different sources to give consumers choice, quality and competitive package holidays specialising in short haul beach destinations. He is responsible for the buying team for accommodation, transfers and ancillaries at loveholidays.