Vasiliki Mavrokefalou is the Director Market Management Lodging for Greece, Cyprus, Bulgaria and East Adriatic in Expedia Group. Previously, Vasiliki worked as Global Head of Distribution & Operations for Tink Labs, an IoT hospitality solution for hoteliers. She has also worked as General Manager at Digital Ecosystems and at the Royal Olympic hotel, Athens. Prior to this, Vasiliki, held the position of Director for Market Management Greece, Turkey and Cyprus for Expedia Group. Vasiliki lectures in Marketing Communications & Digital Marketing and leads various mentoring programs to support entrepreneurs in travel and hospitality industry. She holds a master’s in digital marketing from University of Plymouth and a post grad in Business Administration from University of Leicester.