The Cyprus Advertisers’ Association (CAA) is a non-profit body representing advertisers in Cyprus. Its members operate in a variety of business sectors – FMCG, telecommunications, finance, retail, etc. Α member of the World Federation of Advertisers since 2004, CAA invests significant time and effort to address three important issues: responsible marketing through industry self-regulation, provision of training for the members and ensuring access to audited and robust media research data.