Philip Morris Cyprus is an affiliate company of Philip Morris International (PMI), a leading international consumer goods company, with products sold in approximately 170 markets and a global workforce of ~83,100. PMI is leading a transformation in the tobacco industry to create a smoke-free future, and ultimately replace cigarettes with smoke-free products to the benefit of adults who would otherwise continue to smoke. In 2021 it established its affiliate company Philip Morris Cyprus Ltd in Cyprus to support the marketing of the products of PMI in the country.