20th Advertising, Marketing & Communication Conference

30 Ιουνίου 2023
20th Advertising, Marketing & Communication Conference

Γενικές Πληροφορίες

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The Advertising, Marketing and Communication Conference marks its 20th anniversary in 2023, and 20th year as the largest congregation of professionals in the advertising, marketing, media, and communications sector in Cyprus. In 2023, the conference will have a celebratory tone, while aiming to inform and facilitate the development of knowledge, exchange of experiences, and discussion surrounding important issues concerning the wider communications sector.

The conference will be divided in the following 5 thematic sessions

1. The Leaders’ Stage
2. The Advertising, PR, Creativity Stage
3. The Marketing, Brands and Consumer Stage
4. The Media and New Media Stage
5. The Digital, Social Media, Data and Technology Stage


Additional Details

Registration email/URL - dafni.stavrinidou@imhbusiness.com


To download the program please click here.

Christiana Paschalides
Manager, Cyprus Advertising Regulation Organization, Cyprus Advertisers’ Association and Cyprus Communication Agencies Association

Christiana Paschalides has been managing the Cyprus Advertising Regulation Organization since May 2010. She also manages the Cyprus Advertisers’ Association and the Cyprus Communication Agencies Association. She worked in Greece, initially as a journalist for advertising industry media, then at the Association of Advertising-Communication Agencies of Greece [EDEE] -of which she was the General Manager from 2003 to 2007-, and at DDB Athens as Corporate Communication Officer and Business Development Director.

Antonis Kocheilas
Global CEO, Ogilvy Advertising, Ogilvy, UK

Antonis Kocheilas is currently the Global CEO of Ogilvy Advertising. In this role, he is serving on the executive leadership team of Ogilvy WW with the sole responsibility to harness Ogilvy's capabilities in advertising, branding, and content creation for the growth of brands and businesses under Ogilvy’s stewardship. Antonis has 20+ yrs. of experience across leader and challenger brands in industries including CPG, Tech, Telco and Retail and he has delivered extraordinarily work for clients, as evidenced by 21 Effie (Marketing Effectiveness Awards) and 23 Cannes Lions (Creative Awards) including a Grand Prix in 2018. He is a global marketer with a deep understanding of how brands grow. A Big-picture thinker that loves crafting wholistic strategies; ones that deliver world-class Comms, help galvanise stakeholders and ultimately drive business growth across time horizons. Antonis holds an MBA from Cardiff University in UK and a BSc. in International Management from the American College of Greece.

Arnt Eriksen
Chief Strategy Officer, Founder (Creative Alchemist, ChangeMaker), Marketing at Heart

Arnt Eriksen is a global change maker skilled at enhancing brand equity in competitive industries. He has driven profitable growth in luxury, lifestyle, retail and fintech verticals across the Nordics, Europe, North America and the UK. Arnt combines strategic thinking with innovative narratives to solve complex problems and develop disruptive holistic marketing plans. He has worked with amazing brands like Google, American Express, PayPal and the United Nations. Arnt thrives on commercial challenges that bridge creative and analytical thinking and is passionately convinced that brands today compete more with culture than with their competitors.

Ravid Kuperberg
Partner & Trainer at Mindscapes

Ravid is a structured creative thinking trainer in the field of brand communications, working with numerous advertising agencies and brands around the world. He is a former advertising professional with a rich background in both strategic planning and creative direction roles, helping him gain a unique perspective about creative thinking. He is a frequent speaker at marketing conferences and advertising festivals, including recurring appearances at the prestigious Cannes Lions festival. 49 Cannes Lions, including 3 Grand Prix, have been awarded to Mindscapes trained agencies using their structured creative thinking tools.

Anna Kechaidou
Head of PR, Influencer Marketing & Digital Publishing for South East Europe, Adidas

Experienced, self-driven marketing professional with a 10+ years proven track record of designing the right go-to marketing & comms strategy, while developing successful and awarded integrated marketing solutions, including, but not limited to, events management, activations, agency management, digital publishing, influencer management, media relations, content creation and people management in 5 countries of South East Europe (SEE). A strong advocate of storytelling in building campaigns & messages and creating experiences. Passionate in achieving outstanding results and leading by example. Perfectionist, multi-tasking lover, with a creative and an impossible-is-nothing mindset.

Stelios Anastasiades
Managing Director, Telia & Pavla BBDO

Stelios was raised in the USA where he studied Mass Media Communications at the University of Delaware. His work experience began at WIRV TV in Newark, Delaware as Assistant and Technical Director producing various entertainment, news and public debate programs. Upon returning to Cyprus in 1981, he joined an offshore start-up—Memo Marketing—as an account executive for global brands in the Middle East and Gulf States. In 1982 he founded Telia & Pavla Advertising, which created an immediate impact in local advertising and became the first agency in Cyprus to align with a worldwide network—BBDO Worldwide. Since then, Telia & Pavla BBDO has continued its enviable reputation for creativity and award-winning work.

Anthi Pashi
Business Development Director / Intelligence & Expansion, Partners Connected Communications

Anthi Pashi is the Business Development Director at Partners Connected Communications, where she plays a pivotal role in driving the agency’s growth and expansion. With an impressive 17-year track record in the field of marketing, Anthi brings a wealth of experience from her work with renowned local and international companies. Notably, she has made significant contributions to companies such as British Telecom and Machina Research, an Internet of Things research company. Anthi’s unwavering passion for marketing, psychology, and communication, fuel her in developing innovative strategies and forging meaningful connections with clients and stakeholders, while adding to the agency’s diverse and impressive client portfolio.

Natasa Perdiou
Country Manager, Action Cyprus

Natasa Perdiou is the Country Manager of Action Cyprus, part of Action Global Communications. With a decade of experience, she has worked with leading local and global brands, and she has been at the forefront of innovation in the local advertising industry, bringing award-winning campaigns to life. Before joining Action, Natasa held the position of Director of Communications, E-commerce & Digital Marketing at C.A.Papaellinas Group. Currently leading the team at Action Cyprus, she brings valuable knowledge to develop consumer-centric integrated communications strategies. Natasa holds an MA in Political Sciences, an MA in Digital Marketing, and a BA in Media Communications.

Charalambos Rossides
Communication Manager, GNORA Communication Consultants

Charalambos Rossides is GNORA’s Communication Manager and manages important projects in the fields of corporate and political communication. He is very well acquainted with Cyprus’ political, economic and business environment, and has worked on the election campaigns of candidate mayors and MPs. He holds a Master of Science degree in European Politics from the University of Leuven in Belgium and a Bachelor of Arts in Political Science and Philosophy from Hofstra University, New York.

Panos Tsirides
General Manager V+O Cyprus, V+O Communication

Panos Tsiridis has been working in communications since 1991. He is the General Manager of V+O Communication Cyprus since its establishment in 2011. V+O helps companies and organizations to achieve their goals and manage their public presence by providing analysis, guidance, and content. He has designed and implemented corporate communication and issue/crisis management programs for multinational and local businesses. He has participated in political campaigns at national and local level in Cyprus, Greece, and abroad. His work has contributed to industry awards. He is a speaker at educational lectures and seminars and occasionally publishes articles. He graduated from the Department of Political Science at the Law School of the University of Athens.

Panayiota Konnari
Brand Communication Strategy, Cyta

Panayiota Konnari is the Head of Brand Communication Strategy in Cyta and manages integrated Brand and Product communications campaigns. Panayiota has worked for 20+ years in several Communication & PR positions in Cyta embracing the challenges and changes in Marketing & Adverting industry. Passionate with teamwork, new challenges & adventures, and great results. She holds a degree in Marketing & Business Studies from Athens University of Economics & Business and a PR diploma from The Henshall Centre. Before entering Cyta she worked in Advertising Agencies and private TV stations. She is married with 2 strong and independent daughters and a Miniature Pinscher dog.

Alexandra Constantinidou – Yiallouridou
Head of Cyta PR

She studied in Austria at the University of Vienna Journalism, Mass Communications and Political Sciences and got a Masters’ Degree in PR and Advertising. She has been an active member of Cyta Corporate Communications Unit since 1995 and Head of the Public Relations Department for the last years. The department deals mainly with media/publicity matters, promo events and activities, sponsorships and corporate print & electronic publications. Before 1995 she worked in the PR departments for Cyprus Airways and the Cyprus Tourism Organization. In addition, she worked at the Cyprus Broadcasting Corporation and private TV stations as a TV presenter and an anchorwoman.

Michalis Karis
General Manager, Super Radio

Michalis Karis has been working in the media industry in Greece and Cyprus since 2000. He has served as an executive and general manager large media organizations with portfolios in radio stations, newspapers, magazines and websites. Currently is servicing Super Radio in Cyprus as a general manager. Apart from this field, Michalis is currently in cooperation with multinational investment and consulting firms offering his services as an independent consultant in projects that require expertise in the areas of strategic planning, project management, M&As and investment appraisal.

Despo Lefkariti

Managing Director, Delema McCann Cyprus & President, SDEK (Cyprus Communication Agencies Association)

After her studies in Marketing in London, Despo Lefkariti started her career in the family petroleum company Petrolina Hellas in Greece. In 1985 she returned to Cyprus and founded DELEMA, one of the largest and most creative communication agencies in Cyprus, affiliated with MCCANN Worldgroup, the largest and most effective communication network in the world. She is the president of FED (Self-Regulation association) and SDEK (Communication Agencies Association). DELEMA is a full-service agency, whose work has been recognised in international competitions (London International Advertising Awards, Ermis Awards and European Digital Communication Awards) as well as in Cyprus (Carob Awards, Digital Awards and Responsibility Awards).

Christina Kokkalou
Managing Director IMR/University of Nicosia™

Christina Kokkalou is the founder and Managing Director of IMR/University of Nicosia™, one of the leading and most acclaimed Market Research organizations in Cyprus. With over 25 years of experience in the field of Market Research and Strategic Consultancy, she has been working with the largest organizations in Cyprus and proprietors of international brands. Embracing the challenges of digital transformation and big data, she has established a Market Business Intelligence unit offering innovative and tailor-made solutions based on real time advance and predictive analytics, endorsing strategic business decisions, increasing market share and enhancing customer loyalty.

Chrysanthos Tsouroullis

Chrysanthos Tsouroullis studied law and Journalism and holds diplomas in ‘Crisis Management and Media Communication Management’ and ‘Leadership in economic reform development’ from Harvard’s Kennedy School of Government. During his student years at Athens Law School he had a strong and varied activity on social and political issues and served as president of the Cyprus Students ‘ Union for two consecutive years. Upon returning from his studies, he writes for the newspaper Politis. In 2000 he becomes presenter of CyBC’s nightly newscast. In 2002 he became editor-in-chief and presented a daily news show at CyBC and soon became the anchor man of the main news bulletin while continuing to write in print. In 2007 he joined Dias Media Group as editor-in-chief and presenter of a daily news TV show at Sigma TV. He then took over the editor - in-chief and presentation of the successful TV show ‘60 Minutes’ and became the anchor man of the main news bulletin at Sigma TV and political editor at ‘Simerini’ newspaper. In 2012 he became the manager and chief editor of DIAS news department. Since 2014, he is the CEO of Dias Group and Sigma TV.

George Michael

George Michael is co-founder and CEO of IMH. The company holds a leading role in the field of knowledge transfer, information and entertainment through the organization of corporate events and its media. IMH gives businesses the opportunity to grow, network, find new customers and partners, reach new audiences and discover growth opportunities

Theodoros Middleton
Executive Chairman, Digital Tree Group

Theodoros Middleton, born in Cyprus in 1978, has a solid educational background in Law, with Bachelor's and Master's degrees from East Anglia School of Law and Queens Mary University of London. Upon his return to Cyprus in 2004, he worked as a lawyer at the legal firm Chrysafinis & Polyviou for a number of years and since January 2010, he dealt with real estate investments. In 2012, he co-founded Invelopment Partners Ltd, an investment company with a mixed portfolio of companies. For the past years, he has been acting as the CEO of DIGITAL TREE GROUP and in 2021, he has taken on the role of Executive Chairman. Through his practical experience, he has acquired a substantial understanding of Media, Global Mega Trends and the ability to recognize talent and opportunities.

Petros Petrou
CEO, Alpha Cyprus

With 25 years of professional experience in Media industry, Petros Petrou is a holder of a Bachelor’s degree in business administration and a holder of an MBA Postgraduate Degree. A passionate approach combined with extroverted personality, strong awareness of the Medias’ challenges and innovative thinking. He is the CEO of Alpha Televsion Cyprus Ltd, for the past 7 years, and has the full responsibility for the overview of the different functions of the Company (TV, Digital, Outdoor, Broadcasting Channels, Radio, Events). Previously, he has worked for Phileleftheros Media Group as Business Development Manager and for Dias Publishing House & Sigma Radio TV as Group Sales & Marketing Manager.

Myrto Markides
CEO/Publisher, Phileleftheros Media Group Ltd

Myrto Markides studied Economics & Business Administration at Boston University in the USA. She continued her studies at London’s City University where she obtained a Master in journalism. In 1987 she started work at Phileleftheros newspaper, initially as a finance correspondent. In 1995, she made the transition from journalism to management, first as General Manager and since 2007 as CEO, a position she holds to this day. During her professional career, Phileleftheros has grown from a 12page newspaper to the biggest media and publishing group in Cyprus. Myrto Markides is the granddaughter of the founder of Phileleftheros, Nicos Pattichis and one of the main shareholders and a member of the boards of Phileleftheros Ltd and N & M Mediamorfosis Ltd.

Stelios Malekos
Managing Director, Antenna Ltd

Stelios Malekos is the Managing Director of Antenna Limited since 1999. He joined Antenna in 1993 when ANT1 TV, the first private TV channel to broadcast in Cyprus, was launched. Since then, he has managed all areas of the company’s operations, business development, financial control, and strategic planning. He has also overseen the expansion of its media assets, including ANT1 Radio, ant1live portal, and Antenna Productions. He holds a Bachelor of Engineering in Mechanical Engineering from Imperial College of Science, Technology, and Medicine, London, and an MSc in Shipping, Trade, and Finance from Bayes Business School, City University, London.

Simon Beyer
Partner, Ingager

After working for Google and Philips Simon is now a Partner at Ingager, the largest independent Facebook Agency in Europe. Simon is a popular speaker on digital marketing and digitalization. Simon has been speaking for Tesla, NATO and BMW to name a few. A year ago Simon published his first book on digitalization. Simon is by his peers described as one of the most influential persons within the Nordic marketing/advertising space.

Joanna Kasoulidou
Stakeholders Relations Director, ORB Communications

Joanna Kasoulidou, demonstrated experience of more than 18 years in the field of Public Relations and Corporate Communications. She worked in leading communication agencies in Cyprus with leading clients and brands. This experience was best achieved with great skills in PR, corporate affairs, corporate strategy, CSR consulting, crisis management, media relations, editorials, digital PR and experiential marketing. One of the greatest skills she leveraged to meet through her professional experience, is the adaptability of various challenging situations the clients had to overcome, by mooting at all times new creative & innovative ideas and solutions for them in this fast changing environment of communications.

Konstantina Logotheti
Head of Marketing & Communications PwC Cyprus, Director of PwC Foundation

Konstantina Logotheti is the Head of Marketing & Communications in PwC Cyprus, being responsible for the Strategic Marketing Planning of the organisation. Very recently she was appointed as the Director and Member of the MB of the newly established PwC Cyprus Foundation, a not for profit organisation aiming to support our community. Konstantina has worked in the past for multinational corporations like Microsoft Hellas, Cosmote Telecommunications company and NOVA. She holds a degree in Media & Mass Communication from Panteion University of Social & Political Sciences in Athens and a MSc in Marketing from Leicester. She is married with 2 daughters and loves animals.

Stephanos Pantelides
Marketing & CX Manager - Corporate Affairs Department, Bank of Cyprus

Stephanos Pantelides is currently the Marketing & CX Manager of the Bank of Cyprus Group including Cyprus’s leading Life and General sector insurance companies: Eurolife and Genikes Insurance. He and his team are devoted to nurture the Brand equity of the three Brands and ensure that through effective communication they achieve their strategic objectives of growth and profitability. Stephanos has first-hand experience on Strategy formation, KPI management, complex problem solving, Sales management, Branding and Advertising, having served the Bank of Cyprus Group in various key positions like Retail Products Manager, Direct Campaigns manager, Business Development Manager, Strategy and Customer Insights manager, Brand & Communication Manager etc. He holds an MSc in Marketing and a BSc in Management Sciences from the University of Manchester for Science and Technology.

Sofia Vorka
Marketing Manager, IKEA Cyprus

Sofia Vorka is a versatile brand, marketing and operations management professional with a proven +20-year experience record in the advertising, hospitality and retail markets. MA Marketing and MBA from the University of Hull. Since 2008 Sofia Vorka leads the marketing team for IKEA in Cyprus and she is actively involved in various domains of the global brand’s business with emphasis in linking business planning and strategy to operations and solid financial performance. As a marketer, Sofia Vorka is proficient in brand positioning and designing campaigns as to maintain leading presence in the market.

Sophia Paraskeva
Marketing & Communications Manager, Cybarco Development Ltd

Sophia moved back home to Limassol after working in the UK as a Production Manager and TV Presenter for a decade following her studies at Royal Holloway, University of London. Despite red-carpet interviews and production credits on shows like The Oscars, Golden Globes, BAFTA, and Empire Film Awards, she decided to pursue a new career in Cyprus. Her first role in Marketing and PR was at award-winning Limassol Marina. She then joined Cybarco, leading the Marketing and Communications of landmark developments like Trilogy Limassol Seafront. She is also a published author and host of ‘Destination Cyprus’, a podcast by Cybarco

Elena Papantoniou
Marketing Manager, C.A.C. Papantoniou Trading LTD

Elena Papantoniou holds a Bachelor of Business Studies degree from Lancaster University and a master’s degree in international Retail Marketing from the University of Surrey. In 2014 she started working at C.A.C Papantoniou Trading in the purchasing department and in 2017 she took over as the company’s Marketing Manager.

Constantinos Daltas
Managing Director, Red Wolf PR & Advertising Agency

Constantinos Daltas is the Founder and Managing Director of Red Wolf PR & Advertising Agency and a member of Board of Directors of Cyprus Communication Agencies Association (SDEK). He comes from Media and Communication Industry, where he has served as an executive, in Greek TV channels, radio stations, newspapers, websites and communication companies, since the mid-1990s. Furthermore and apart from this field, he has participated in political strategies in Greece and Cyprus, in campaigns for leading international brands and has managed successfully dozens of communication crises on behalf of several clients throughout the years. He has also served as a jury member of the European Effie Awards and has received several advertising awards in Greece and Cyprus. In addition, he has participated in award-winning projects, that have received more than 80 awards.

Sophia Tsene
Group Marketing Manager, Zorbas Group

Sophia Tsene holds a BA in Economics from the University of Piraeus, Greece and a Masters Degree in International Marketing Management from the University of Exeter, UK. She started her career in Marketing & Communications, working at Nestlé in Greece. She then moved in Cyprus, working for important local and international brands such as Cadbury, Trident, Lindt, etc. Since 2016, she has been working as Group Marketing Manager at Zorbas Group. Sophia is a high performing marketing professional, with an overall 15 years marketing experience in the FMCG, with proven track record of strategic marketing, successful NPDs, campaign launches and project management.

Constantinos Stylianou
Marketing Manager, Themis Portfolio Management & Altia

Constantinos Stylianou is a Marketing expert with more than 13 years of experience and worked for enterprises in various countries and regions, and in a diverse range of industries including Cybersecurity, IT, Investment, Retail and Real Estate. He has been awarded with the regional recognizable ‘’Top Digital Marketing Partner’’ Award by Hewlett Packard Enterprise for the Best Marketing Strategy of the year in formulating and implementing lead generation strategies. Constantinos Stylianou holds a BA in Business Studies, a Growth Marketer and Chartered Marketer recognition; he is a Member at Chartered Institute of Marketing and a Professional Certified Marketer at American Marketing Association.

Ippokratis Kourkoumpas
Marketing Director Cyprus, Public Group

Ippokratis Kourkoumpas serves as the Marketing Director of Public Cyprus, leveraging his extensive background in the FMCG and Retail industries. He has a wealth of experience working with globally renowned brands such as Skip, Cajoline, Lux, Vaseline, as well as local favorites like Public. Throughout his career, Ippokratis has consistently achieved growth by crafting dynamic brand, marketing, and e-Commerce strategies while implementing integrated communication campaigns. His practical experience is complemented by a solid academic foundation, including a BSc and an MBA from the Athens University of Economics & Business.

Michalis Pouros
Tourism Officer A’ – Marketing Department, Deputy Ministry of Tourism

After completing his studies in United States in 2000 acquiring a BSBA and an MBA, he returned to Cyprus and worked in various Marketing positions in the private sector. Since 2005, he is working for the National Tourism Authority of Cyprus, passing from various positions and covering a great area of tourism marketing issues. Currently at the Cyprus Deputy Ministry of Tourism, he is responsible for the Exhibitions’ sector, the Hospitality sector and the Advertising sector where the focus is on digital media. He believes that promoting Cyprus as a destination is an everyday challenge but it is also a pleasure to introduce your country to visitors and invite them to explore a beautiful island.

Pantelis Vladimirou
Co-Founder & Director, Webarts

Pantelis Vladimirou is the Co-Founder & Director of Webarts Digital Agency. Webarts is a full-service Digital Marketing agency based in Cyprus, operating since 2008. With an impressive track record and a client-centric approach, Webarts stands out as the preferred choice for comprehensive digital marketing, social media, and website design services. Pantelis has worked with a diverse clientele of over 200 customers, including renowned brands such as Medohemie, Eureka, Radisson, UOL, ACS, Cyfield, Peletico, Elysee, and many more.

Veronica Gentili
Social Media Expert / Digital Entrepreneur, Veronica Gentili Academy

Veronica is a Social Media Marketing and Ads Expert with more than 11 years’ experience, listed among the 50 Worldwide AdTech Influencers by AdTechWeekly.She has been working for years for Hootsuite and AdEspresso as an international Ads Consultant and managed/supervised millions dollars spent in Meta Advertising.Through the Veronica Gentili Academy and offline she trained +10.000 entrepreneurs and digital marketers to gain more leads and sales with Facebook and Instagram.

Aurimas Paulius Girčys

Aurimas Paulius Gircˇys is a digital media expert with over 14 years of experience in e-commerce, online marketing, and media campaigns. He’s the CEO and founder of APG MEDIA, a performance-driven media agency. Additionally, Girčys is a Google Certified Trainer at Digital Academy Baltics and a former E-commerce lecturer at ISM University of Management and Economics. His expertise lies in website traffic analytics, conversion rate optimization, and ROI-driven advertising solutions.

Alexandru Ursu
Marketing Cloud – Regional Account Manager, Salesforce

As a sales specialist with over 10 years working experience with some of the world’s largest technology solution and cloud platform providers, Alex has acquired a strong customer experience knowledge together with strong sales exposure. Throughout his experience both on the local and the international technology market, Alex has worked on digital transformation projects with companies in Retail, Gaming and Entertainment or Retail – and tends to focus on projects that customer acquisition and growth, customer lifetime value increase or improved customer retention and loyalty.

Marios Ioannou
General Manager, Gnomi Integrated Communications

Marios Ioannou is a seasoned professional in marketing communications, with a solid background in market research and advertising. Through an insatiable curiosity and a keen eye for analyzing market data, Marios has a knack for uncovering actionable insights and crafting multi-platform communication strategies that drive results. With an MBA in Marketing, he recently acquired a Digital Media & Marketing Certificate from Duke University, further enhancing his expertise in the ever-evolving world of digital marketing. Marios leads one of Cyprus’ largest fully-integrated communications agencies and has served as President and Board Member of the Cyprus Association of Communications Agencies for a number of years.

Foivos Foivou
Digital Marketing Director, Partners Connected Communications

During his professional career, for the past 17 years, Foivos Foivou has collaborated with major local and international brands in the Cypriot market and has successfully undertaken several successful projects in the communication field. In the past 4 years, he has taken on the role of Head of Digital at Ogilvy Cyprus and he recently joined the Game Changes @ Partners Connected Communications leading a specialized team of professionals in the field of digital communication. He has served as Operations Director in the past for over 10 years, being responsible for services such as one-to-one marketing, Bulk SMS, PSMS, CRM, data collection, TV visualization services, creation of online platforms for televoting, microgames, websites, applications, and other digital services. Throughout his successful career, many of the projects under his responsibility have been recognized with awards, including the Performance Agency of the Year Grand Award at the most recent Digital Marketing Awards. He believes that a successful digital strategy relies on data analysis and a deep understanding of brands. This should be the starting point for understanding consumer behavior and the catalyst for creative innovation. Uninterrupted data feed ensures accurate decision-making, campaign success, goal achievement, and brand sustainability.

Pericles Ellinas
Founder and Managing Director of ImarComms/ Global Partner & Certified Trainer, Digital Marketing Institute

Pericles Ellinas is considered amongst the pioneers of Digital Marketing in Cyprus with over 20 years of experience in Cyprus and the US. Pericles was the first to develop an interactive measuring tool to report online sales and internet consumer behavior on a regular basis - The I Report. He has been awarded with the internationally recognizable Marketing Excellence Award for the Best Interactive Campaign of the year. Pericles Ellinas was the Initiator and Director of the OgilvyOne Worldwide unit in Cyprus since 2006, and amongst the first to incorporate internet advertising campaigns into the local marketing mix. He is a Global Partner and Certified Trainer of the Digital Marketing Institute, the recognized international certification standard for the digital marketing industry. He works for multinational brands of global stature and vibrant local corporations. Pericles is a Graduate and Qualified Trainer of DMI. He studied in the US and he holds a BA with specialization in Marketing and an MBA with focus on E-Commerce Strategy.

Petros Heracleous
Client Service & Operations Director, ORB Communications

Petros Heracleous has an enriched background in Political Sciences and Crisis Management and has a holistic understanding of the market digital needs of the public and private institutions from his carrier pathway in the Audiovisual Unit of the European Commission. For the last 7 years, he is the lead as the Client Service & Operations Director in ORB Communications working closely with the largest organizations in Cyprus and a variety of international brands. Embracing the challenges of digital transformation and big data, he is using innovative, tailor-made digital solutions in all his clients marketing and communication strategies and campaigns

Andreas Pavlou
Digital Services Director, Delema McCann Cyprus

Andreas Pavlou holds a BSc in Computer Science and an MBA in Marketing from the St. John’s University in New York. He has been employed at DELEMA MCCANN CYPRUS since 2005 and he is currently serving as the Director of Digital Services. He believes that change can only lead to improvement, as the marketing industry is rapidly adapting and has transformed to a consumer dominant “ball game”. The ability to adapt and master change is a challenge that can only be addressed with constant learning and an open mind that fits into a strategic plan that has been carefully drafted. We learn from our mistakes, we fall, we push on and evolve. “Falling down is permitted…getting up is compulsory”




ImarComms is the first company that specializes in all fields of Interactive Marketing Communications in Cyprus bringing over a decade of experience in online marketing strategies and digital advertising campaigns. ImarComms specializes on E-commerce Strategy, Social Media Management & Content Marketing, Digital Advertising and Mobile Marketing among others. ImarComms has been awarded with the internationally recognizable Marketing Excellence Award for the Best Interactive Campaign of the year, and is also the creator of ‘The I Report’ – the first interactive tool to report online sales and internet consumer behavior on a regular basis. ImarComms is a Global Partner of the Digital Marketing Institute offering its full deck of Professional Programs and Global Certifications in classroom and online modes around the globe.


NetU is a leading Information Technology solutions and services organization in the Eastern Mediterranean region, recognized as a major provider of integrated solutions with strong local and international activity. Being a trusted Digital Transformation Partner to medium and large organizations in the Private and Public sectors, for more than 32 years, NetU provides world-class IT solutions in the areas of Systems Integration, Business Solutions, Technology Solutions helping them achieve their corporate objectives.

Red Wolf

We are a PR and advertising agency with offices in Nicosia and Athens, established in 2016. Within the wide range of communication services that we offer, we have obtained more than 60 awards for the successful implementation of a number of projects in Cyprus, Greece and abroad. We specialize in developing bespoke services tailored to your needs, helping you to effectively communicate your story to the right people, at the right time and in the most creative and impactful way possible. We are a “pack” of professionals full of passion, devotion and dedication to success. For us, customer service is not just a part of the business. It is the whole business. We are committed to meeting your unique needs and exceeding your expectations, and we take on your challenges with the utmost dedication!


Webarts is a full-service Digital Marketing agency based in Cyprus, operating since 2008. With an impressive track record and a client-centric approach, Webarts stands out as the preferred choice for comprehensive digital marketing, social media, and website design services. Webarts mission is to empower businesses with performance-driven marketing solutions that drive growth and success. With over a decade of expertise and commitment to delivering meaningful marketing strategies tailored to meet clients' unique needs. Webarts has a dedicated team of 25 members serving a diverse clientele of over 200 customers, including renowned brands such as Medohemie, Eureka, Radisson, UOL, ACS, Cyfield, Peletico, Elysee, and many more.


IMH is a leading Corporate Events, Media, Business Intelligence and Networking organisation with a vast annual agenda of over 200 conferences, business forums, exhibitions, investment summits, client events and business awards ceremonies. Organised by IMH in Cyprus and abroad, these are considered to be Cyprus’ largest business and professional networking platforms. Our Business Media Department publishes Cyprus’ two most popular monthly business magazines– IN Business and GOLD –and two digital media platforms, IN Business News and CBN (Cyprus Business News) with their Daily Newsletters providing executives with news and updates on the local business and economic landscape, in Greek and English respectively. Our Consumer Media Department operates REPORTER, one of the country's most popular news portals, as well as SUPER FM, Cyprus’ Number 1 Greek music radio station. IMH also participates in Cyprus Government, EU and other international organisations’ projects and programmes. www.imhbusiness.com


The conference is addressed to: Marketing managers and executives, brand managers, digital managers, sales directors, CEOs, general managers, communication and public relations heads, and top executives at businesses and organisations from every area of economic activity. It is also of interest to advertising agency executives, the media, and media consultants.

Με τη Στήριξη
Cyprus Advertisers Association

The Cyprus Advertisers’ Association (CAA) is a non-profit body representing advertisers in Cyprus. Its members operate in a variety of business sectors – FMCG, telecommunications, finance, retail, etc. Α member of the World Federation of Advertisers since 2004, CAA invests significant time and effort to address three important issues: responsible marketing through industry self-regulation, provision of training for the members and ensuring access to audited and robust media research data.

Cyprus Communication Agencies Association

The Cyprus Communication Agencies Association is a non-profit company representing advertising and communication agencies in Cyprus. Founded in 1982, the CCAA has been a member of the European Association of Communications Agencies since 1990. The Board of the association aims to enhance its cooperation with governmental and other industry bodies, to enlarge the membership base, to provide quality services to member agencies and to have a stronger voice and role in various fora relating to market and media research.

Cyprus Online Publishers Association

The Cyprus Online Publishers Association was founded in May 2016. It consists of 11 Publishing Groups, which operate in online media. COPA’s manifesto is to create a trustful and transparent environment in the online Media market, implement the Code of Ethics among its members, establish an independent and uniform mechanism for auditing, and certify the traffic of all its members’ sites. Ultimately, COPA’s vision is to substantially contribute towards the enhancement, upgrading and development of online Media in Cyprus.

IMR/University of Nicosia™

The worldwide transition into the era of Big Data and digital transformation, have driven IMR/University of Nicosia™, one of the largest market research organizations in Cyprus, to invest in an all new Market Business Intelligence unit specialising in the banking and financial industry. The Business Intelligence unit, through its collaboration with multiple teams of experts both in Cyprus and abroad, offers new and innovative solutions based on real time data collection, advance analytics and tailored-made visualizations endorsing strategic business decisions.

Χορηγοί Επικοινωνίας
ALPHA Cyprus

Since its first day of operation in April 2016, ALPHA Television Cyprus has been implementing and maintaining a high level of quality both in production and operation mode. By choosing Alpha Cyprus, the viewer can watch the biggest TV names from Cyprus and Greece as well as informative and entertaining productions high in quality and presentation. Strategically, ALPHA Cyprus continues to invest and create content by setting high goals on the three key pillars of news, entertainment and fiction, with a strong emphasis on quality and variety in content.

Cyprus Business News (CBN)

CBN (Cyprus Business News) is a new English-language business and investment portal, which aims to become the leading daily source of business and financial news and information in English for professionals in Cyprus and beyond. Its team of experienced journalists provides factual, objective, trustworthy and up-to-the-minute online content for the portal, its accompanying app and daily newsletter. For every Cyprus-based English-speaking professional involved in any of the island’s broad range of business sectors, from Shipping, Financial Services and Commerce to ICT, Gaming, Media, Insurance and more, CBN is the go-to business news portal. It also serves as the global gateway to up-to-date information on opportunities for investment in Cyprus.

GOLD magazine

GOLD was first published in 2011 as the first monthly English-language magazine in Cyprus. Today, it not only consistently promotes good business practices but has a unique and valuable readership, comprising High Net Worth Individ¬uals, executives of international companies, and English-speaking Cypriot and non-Cypriot busi¬nessmen and women. www.goldnews.com.cy

IN Business Magazine

As the flagship publication within IMH’s media brands, IN Business magazine, has a 16-year history, during which thousands of examples of good business practices by businesses and businesspeople, brands, commercial practices and developments have been showcased. The aim of IN Business was – and continues to be – the promotion of good Cypriot business. www.inbusinessnews.com

Reporter portal

REPORTER has made a splash in Cyprus’ digital media thanks to its combination of news and reporting the latest developments through its own exclusive brand of people-centered and social reporting. Following its launch, within a very short period of time Its team of journalists had made it the third most viewed news Portal in Cyprus.

Super FM Radio

Owned and operated by IMH, Super FM has been on air since 1998, broadcasting from Nicosia. It is the number one music radio station in Cyprus, focused on playing the latest and most popular tracks. With live radio shows and perfect playlists that specialize in contemporary mainstream Greek music, Super FM celebrates music at its annual Super Music Awards ceremony.


Project Manager
Charalambos Michael
Charalambos is responsible for the speakers and content of this event. If you have any content-related or other queries, you can contact him on +357 22505606 or via email at Charalambos.Michael@imhbusiness.com.

Marketing Manager
Kevi Chishios
Kevi is responsible for the marketing and promotion of this event. If you have any marketing-related questions or suggestions, you can contact her at +357 22505534 and via email at Kevi@imhbusiness.com.

Operations Manager
Theodora Papademetri

Theodora Papademetri is responsible for the registrations and participants of this event. If you have any registration-related questions, you can contact her on +357 22 505572 and via email at Theodora.Papademetri@imhbusiness.com.

Commercial Manager
Constantina Hadjizacharia

Constantina Hadjizacharia is responsible for the sponsors of this event. If you have any sponsor-related questions or if you like to participate as a sponsor, you can contact her on +357 22 505608 and via email at Constantina.Hadjizacharia@imhbusiness.com.


Ημέρα και ώρα

30 Ιουνίου 2023 @ 08:30 ΠΜ -

Γλώσσα Συνεδρίου

Greek and English


K-Cineplex Nicosia Prime (Strovolos), Nicosia
Λήψη συμβάντων iCal