Alessandro Fragiacomo holds 12+ years of international experience in the influencer marketing and social media space. He worked in marketing for The Walt Disney Company and built the Influencer Marketing functions at Opel Vauxhall and HYPERLINK “http://lastminute.com/“lastminute.com leading on multiple influencer partnerships. He also worked agency-side spearheading influencer campaigns for brands such as Amazon, BBC, and Salomon. In 2019 he founded his Company MY4THWALL to consult with entrepreneurs and digital talents on their business strategies. In 2021 he was named as one of the Top 50 global players in Influencer Marketing. Since 2022 Alessandro sits on the IMS Advisory Board and works at Ogilvy as Influence Business Director.