Clarice Lin is The ROI Doctor and Founder of BaselineLabs, an advertising and content analytics agency that works with companies to get on page one of the top 2 search engines: Google & YouTube. She helps businesses fill up their sales pipelines with lead-attracting blogs, YouTube videos and Google ads so they don’t have to spend time convincing prospects to become paying customers. Clarice has been named one of the Top Social Media Influencers to follow in 2021 by Planable, one of the leading enterprise social media tools. Prior to founding BaselineLabs, she spent over 10 years at Fortune 500 companies like BP, Microsoft, and Haymarket Media Group, one of the world’s leading specialist media companies.