Andreas Pavlou holds a BSc in Computer Science and an MBA in Marketing from the St. John’s University in New York. He has been employed at DELEMA MCCANN CYPRUS since 2005 and he is currently serving as the Director of Digital Services. He believes that change can only lead to improvement, as the marketing industry is rapidly adapting and has transformed to a consumer dominant “ball game”. The ability to adapt and master change is a challenge that can only be addressed with constant learning and an open mind that fits into a strategic plan that has been carefully drafted. We learn from our mistakes, we fall, we push on and evolve. “Falling down is permitted…getting up is compulsory”