The Cyprus Institute of Marketing (CIM), IMH

Γενικές Πληροφορίες

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The CIM Summit is a reference point in the fields of Management and Marketing studies in Cyprus and Europe. The CIM Summit is organised on an annual basis and aims to provide the opportunity to Cypriot firms to be informed about the latest developments in the areas of Marketing and Management. World-renowned academics from Europe’s leading Business Schools attend and share their knowledge with attendees representing the leading companies of Cyprus and Europe. In 2021, the Summit will mark its 13th anniversary. Over the last 13 years, the CIM Summit has established itself as Cyprus’ leading business event.

Why attend? The Summit will update Cyprus’ managers and executives about the latest developments in the fields of Marketing and Management while at the same time allowing executives to network and talk business. Through the

Summit, CIM actively promotes research and offers added value to its students, staff, and alumni, all of whom are encouraged to attend.


To download the program please click here.

Assistant Professor of Strategy and Entrepreneurship,London Business School

Dr Catherine Magelssen studies multinational firm strategy, with particular interests in intra-firm structure, internal versus external firm contracting relationships, and firm response to environmental shocks. Her current research focuses on how firms develop, organize, and manage their intangible assets and the strategic implications for firm knowledge sharing, innovation, and growth. Dr Magelssen is an Assistant Professor of Strategy and Entrepreneurship at London Business School. Prior to joining academia, she worked as an economic consultant where she managed global transfer pricing projects, advised multinational firms on the structuring of intra-firm relationships, valued intangible assets, and helped firms integrate global operations post-acquisition.

Jenny Tsai
Founder & CEO, Wearisma

Jenny Tsai is the CEO and Founder of Wearisma, a global pioneer in Influencer Software & Insights. A media career spanning TV, print, and digital media internationally with studies in finance and engineering, Jenny brings a unique skill set at the intersection of tech, data, and creativity to Wearisma. Wearisma works with some of the biggest names in the global names from luxury to high street brands. Their technology combines analytics and intelligent automation with human creativity and ensures that brands receive high-quality results and clear insights in order to create effective outreach and engagement. Jenny’s vision is to create intuitive technology for users – to let technology work for the users, not the other way around.

Jonathan Haslam
CBE, FRGS, Chairman and CEO, Haslamedia

Jonathan Haslam was formerly Chief Communications Secretary to then Prime Minister John Major and worked in No 10 for over six years. His twenty year Government career included the Department of Trade and Industry, Home Office, and the Department of Education and Employment, where he was David Blunkett’s first Director of Communications. He was a member of the Scott Inquiry Unit at the Cabinet Office and was responsible for designing the Government’s communications response to the Arms to Iraq inquiry. In the private sector he took the lead role in rebuilding the reputation of the London Metal Exchange following the Hamanaka copper fraud. He led the mission to explain the Jarvis plc turnaround story from near bankruptcy to the debt for equity exchange of 2005. In both companies he was a member of the senior executive leadership team and also attended board meetings. Jonathan and Haslamedia associates Sheree Dodd and Peter Hill have just completed the Aviva reattribution project on behalf of the Office of the Policyholder Advocate. Jonathan also undertook, with Sheree Dodd and Paul Atkinson, reconstruction work in the communications section of the Association of Train Operating Companies. He has wide experience of the private equity/venture capital sector. He is joint managing director of Pitch-Perfect, a presentation and media training business (www. Jonathan is also a Senior Adviser to Smith Square Partners LLP, the corporate financial advice company (

Dr. Randall Peterson

Professor of Organisational Behaviour and Director of the Leadership Institute, London Business School

Professor Randall S Peterson is Academic Director of the Leadership Institute. His current research activities include investigating: leading diverse teams, how CEO personality affects top management team interaction, leadership transitions in organisations, board effectiveness, conflict management in teams, and the effects of member personality on group interaction and performance. As Professor of Organisational Behaviour at London Business School, he teaches Executive Education and MBA programmes on leading teams and organisations, high performance teams, leadership assessment, and interpersonal skill development. Professor Peterson teaches the ‘Leadership Week’ of the Accelerated Development Programme for transition into general management, as well as leadership on the Senior Executive Programme. He has been invited to teach and consult across the world, for companies such as Alcan, AREVA, Barclays, Braxton, Chevron/Texaco, Deutsche Bank, Emirates Bank, E.ON, IBM, Lufthansa, Nestlé, Price Waterhouse Coopers, and Roche. He has edited the book, Leading and Managing People in Dynamic Organizations. His research has been published in the leading journals in the field, including Academy of Management Annals, Research in Organizational Behavior, Organizational Behavior and Human Decision Processes, Journal of Applied Psychology, Personality and Social Psychology Bulletin, and Journal of Personality and Social Psychology. Professor Peterson holds a PhD in Social Psychology from the University of California, Berkeley. Prior to joining London Business School, he was on the faculty of Northwestern University and Cornell University’s SC Johnson Graduate School of Management. He is a former Deputy Dean (Faculty), Subject Area Chair of Organisational Behaviour, Chair of the Ph.D. Programme, and Vice President of the Campaign Committee of London Business School.



Platinum Sponsor

MetLife, Inc. (NYSE: MET), through its subsidiaries and affiliates (“MetLife”), is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits and asset management to help individual and institutional customers build a more confident future. Founded in 1868, MetLife has operations in more than 40 markets globally and holds leading positions in the United States, Japan, Latin America, Asia, Europe and the Middle East. For more information, visit

Gold Sponsor

Cablenet is an independent telecommunications provider in Cyprus with its own network, infrastructure, and new generation technology. With the fastest network in Cyprus, Cablenet offers integrated broadband internet, TV, fixed and mobile broadband services, and mobile telephony. The company also provides tailored solutions for business customers of all sizes, with skilled human resources and an integrated support system. Customers can receive customized solutions to meet their specific needs. For more information, please visit Cablenet’s website at

GDL Green Energy Group

GDL Green Energy Group is a dynamic group operating in the field of “Green energy” in Cyprus. It consists of a flexible structure of dynamic companies which provide products and services in relation to Renewable Energy Sources and Energy Conservation. With many years of experience and highly qualified staff, the group offers integrated solutions with a range of specialized products and services such as: Photovoltaic Systems, Solar Thermal systems, Heating / Cooling / Ventilation, ESCO Projects and Energy saving studies.

Bronze Sponsors

Διαθέτοντας ένα δίκτυο 18 καταστημάτων και άνω των 2000 εργαζομένων, οι Υπεραγορές ‘Αλφαμεγα είναι κατά γενική ομολογία η μεγαλύτερη και ταχύτερα αναπτυσσόμενη αλυσίδα υπεραγορών στην Κύπρο. Με την καινοτομία και τη συνεχή εξέλιξη να καθοδηγούν κάθε πτυχή της λειτουργίας της, η αλυσίδα υπεραγορών ‘Αλφαμέγα πρωτοπορεί και στον ψηφιακό μετασχηματισμό, προσφέροντας μια αναβαθμισμένη εμπειρία ψωνίσματος στα καταστήματά της, αλλά και διαδικτυακά, μέσα από την επέκτασή της στο ηλεκτρονικό εμπόριο. Το 2020 έλαβε διεθνή αναγνώριση, με τη συμπερίληψή της στις 100 πιο καινοτόμες τεχνολογικά εταιρείες στον κόσμο, ενώ έχει βραβευτεί επανειλημμένα για το πλούσιο πρόγραμμα ΕΚΕ που εφαρμόζει.

Four Seasons Hotels and Resorts

The Four Seasons Cyprus, independently owned and operated by Muskita Hotels Ltd, lies on a sandy Blue flag beach east of Limassol, only a few minutes’ drive from the city centre. This five-star resort is the pinnacle of luxury & style, combining impeccable facilities with world-class hospitality and service.

Tototheo Maritime

Tototheo Maritime specializes in maritime technology, focusing on optimizing vessel and fleet performance. Our range of services includes innovative, efficient, and functional solutions in the fields of satellite communication, navigation systems, digitalization and end-to-end cyber security services. Tototheo Maritime operates in a connected dynamic and sustainable maritime sector, supported by reliable and efficient connectivity and innovative technologies – all underpinned by the Tototheo values. We conduct our business with honesty and transparency, offering equal terms of treatment without prejudice.


«Οι Φούρνοι Ζορπάς ανήκουν στον όμιλο ΖΟΡΠΑΣ, έναν από τους μεγαλύτερους και ταχύτερα αναπτυσσόμενους ομίλους στην Κύπρο με παρουσία και στην Αμερική. Πιστοί στις αξίες με τις οποίες ξεκινήσαμε πριν από 45 χρόνια, διατηρούμε έναν ανθρωποκεντρικό χαρακτήρα και συνεχίζουμε να καλλιεργούμε μία οικογενειακή κουλτούρα.»

Silver Sponsors

Our focus goes beyond arranging protection through insurance cover. As a company, we care deeply about doing the right thing. At every touchpoint, we work hard to make a positive impact on everyone: customers, partners and our community. For over 30 years, focusing on customers has helped establish Gan Direct as one of the largest insurance companies in Cyprus. Protecting people and the things they value most is at the core of our business. We advise our customers, honestly and openly, on all matters relating to insurance, offering comprehensive, value-for-money solutions for Motor, Property and Health insurance.

The Cyprus Institute of Marketing (CIM)
CIM-Cyprus Business School was established in 1978 in Nicosia as The Cyprus Institute of Marketing and has been operating also in Limassol since 1984. Originally set up to promote the science of Marketing in Cyprus and abroad, during the last 45 year CIM-Cyprus Business School has evolved into an all-round Business School, offering an array of programmes  at both Undergraduate as well as Postgraduate level – from Marketing, Business, to Accounting and Finance, Shipping, and Human Resource Management, Law, Hospitality Management and other. Over the years, CIM-Cyprus Business School has provided the opportunity to more than 10,000 students to acquire acclaimed qualifications and fulfil their aspirations. A lot of our students are individuals who had missed out, for one reason or another, on the opportunity to study after graduating from secondary school, yet who always had the desire to pursue learning, gain further knowledge and qualifications, and advance their careers. Though CIM serves students of all ages and all walks of life, we still offer evening classes exclusively – in order to cater for the needs of working individuals. We still put emphasis on combining theory and practice and remain committed to offering the best and most accessible education at the most affordable fees.

IMH is a leading Corporate Events and Media organization operating in the Knowledge and Information Economy. It provides products and services based on content, intelligence and connections to specialist audiences. IMH services include the organization of conferences, summits, client events, exhibitions, business, and mainstream media. Every year, IMH organizes more than 200 corporate events in physical, hybrid and online form: Conferences and Exhibitions on all market sectors, Investment summits and road shows in Cyprus and abroad, Client Conferences and other corporate events, Business award ceremonies. Our corporate events provide the biggest networking, business development, knowledge providing and career advancement opportunities in Cyprus. IMH media department operates, publishes and distributes: IN Business, the leading monthly business magazine in Cyprus, GOLD, the leading English-language monthly business Magazine in Cyprus, IN Business Portal (, GOLD Portal (, Over 40 annual business catalogues, supplements and directories, Reporter (, one of the most visited multi-thematic news portal in Cyprus. IMH recently acquired Super FM, the leading music radio station in Cyprus.


The CIM Summit 2021 is addressed to Business Executives, Senior Government Officials, Marketing Managers, Human Resource Managers, Sales Managers, Production Managers, Logistics Managers, Brand Managers, and any other executives who would like to be informed on the latest trends in business.

British High Commission Cyprus

The British High Commission in Cyprus maintains and develops relations between the UK and Cyprus. We work closely with the Cyprus government on a wide range of issues, including political, commercial, security, and economic questions of interest to the UK and Cyprus.

Commercial General Insurance

Commercial General Insurance (CGI) was founded in 1973 by Commercial Union Assurance plc of the United Kingdom, now Aviva plc and the Christophides Group which had been representing this company in Cyprus since 1925. Dedicated to the highest standards of service and professionalism, CGI innovates and pioneers in the insurance sector and has gained the confidence and respect of the public with its financial strength and credibility.


DHL Express, part of Deutsche Post DHL Group, is the global market leader in international express business, with one of the largest fleets worldwide, a network composed of 220 countries and territories, 111.000 employees, and unparalleled expertise of the local markets. DHL Express has been recognized as the 1st best place to work globally in a 2021 employer ranking from Great Place to Work and FORTUNE.

LightBlack Digital Agency

LightBlack Solutions, a Cypriot-based company, was established in 2008 by a group of passionate web designers and programmers in need of creativity and change. The company engages in web design, development and solutions optimized to fit any business requirements and meet customer demands. Our services span from Custom Web Applications to e-Commerce Solutions and from Web Design/Development to Digital Marketing.

Χορηγοί Επικοινωνίας
IN Business Magazine

As the flagship publication within IMH’s media brands, IN Business magazine, has a 16-year history, during which thousands of examples of good business practices by businesses and businesspeople, brands, commercial practices and developments have been showcased. The aim of IN Business was – and continues to be – the promotion of good Cypriot business.

GOLD magazine

GOLD was first published in 2011 as the first monthly English-language magazine in Cyprus. Today, it not only consistently promotes good business practices but has a unique and valuable readership, comprising High Net Worth Individ¬uals, executives of international companies, and English-speaking Cypriot and non-Cypriot busi¬nessmen and women.


Project Manager

Eleni Scaliotis

Eleni is responsible for the content and speakers of this conference. If you have any enquiries, you can contact her at and at +357 22 505 537.



Mikaela Ttakka

Mikaela is responsible for the marketing and promotion of this event. If you have any marketing-related questions or suggestions, you can contact her at and at +357 22 505551

Οι εγγραφές έκλεισαν

Ημέρα και ώρα

9 Απριλίου 2021 @ 11:00 ΠΜ -
03:00 ΜΜ

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