Adam Partington is CMO at Futera, a sports card company that has been in operation for over 30 years. He has worked alongside many legendary footballers and specialises in creating content and products that resonate with fans. Recently, Adam played a key role in the launch of Futera United, an innovative NFT project that gives football fans the power to make decisions that steer a real-life club. As an avid football fan himself, Adam is passionate about helping football organisations leverage the power of Web3 and NFTs to engage their audiences and communities.