Xenia Chatziioannidou, a pioneer in the local advertising industry, has brought to life award-winning, digital-first campaigns. Holding Master’s Degrees in International Marketing Communications (MA, London Metropolitan University) and in International Marketing Strategy (MSc, Ecole Supérieure de Commerce et Marketing, Paris) she served as an Account Manager in London’s MC Saatchi before joining ADMINE Greece. She was then assigned to create, lead and grow the esteemed agency’s Cyprus branch, as a Country Director, a role she has successfully served for over 10 years. Currently leading Partners VMLY&R’s Digital team, Xenia’s experience, expertise and knowledge are invaluable to creating consumer-centric integrated communications strategies.