21st Advertising, Marketing and Communication Conference

Petros Petrou, with 25 years of professional experience in Media industry, is a holder of a Bachelor’s degree in business administration and a holder of an MBA Postgraduate Degree. A passionate approach combined with extroverted personality, strong awareness of the Medias’ challenges and innovative thinking. He is the CEO of Alpha Televsion Cyprus Ltd, for the past 7 years, and has the full responsibility for the overview of the different functions of the Company (TV, Digital, Outdoor, Broadcasting Channels, Radio, Events). Previously, he has worked for Phileleftheros Media Group as Business Development Manager and for Dias Publishing House & Sigma Radio TV as Group Sales & Marketing Manager.

Loucas Leonidou, with over a decade of senior marketing experience in both B2C and B2B, has navigated the dynamic landscapes of both Cyprus and UK’s corporate scenes, collaborating with large multinational companies including FTSE100 and Blue Chips. Certified in Marketing Automation and CRM, Loucas currently leads TOYOTA Cyprus' Marketing and Customer Experience organisation, orchestrating omni-channel marketing programmes for Toyota and Lexus brands. He shoulders responsibilities extending to managing substantial budgets and ensuring alignment with global strategies. A regular participant in Toyota Europe’s Core Group meetings, Loucas contributes actively to shaping Toyota’s Pan-European marketing strategies.

Angelis Zittis with a background and experience in Business Management with Marketing, joined the ECOMMBX family in 2018 and grew with the core team to take on the role of Marketing Manager in 2021. His ultimate goal is to reinforce the ECOMMBX brand, to put the company name out there among the leaders in the growing fintech sector, both in Cyprus and overseas. To that end he conducts and manages marketing campaigns from A-Z, handles sponsorships and events that are aligned with the company’s core values, and is involved in the ongoing day-to-day work related to product design and content creation across all media channels. With full focus on the marketing plan, strategy and timeline, he is the conscientious liaison between his colleagues, external associates and suppliers, working diligently to deliver results that are both eye-catching and true to the spirit, culture, voice and brand values of ECOMMBX.

Michael Kyriakides boasts a wealth of expertise across diverse industries including strategic management, corporate banking, analytics, and marketing. He holds a Bachelor’s Degree in Economics and Social Studies from the University of Manchester, followed by an MBA from Manchester Business School, where he graduated with Distinction. Further enhancing his qualifications, he obtained a Business Analytics Diploma from Harvard Business School. Michael’s credentials extend to a Chartered Institute of Marketing Diploma, a Master in Advertising Effectiveness from WARC, and an Advanced Certificate in Effectiveness for Advertising from the Institute of Practitioners in Advertising in the UK. As CEO of both IAAC/Ad Board Media Group, his leadership acumen shines through in negotiating substantial deals, generating income streams, managing diverse teams, and orchestrating international operations, all while fostering an entrepreneurial ethos

Theodoros Middleton, born in Cyprus in 1978, has a solid educational background in Law, with Bachelor's and Master's degrees from East Anglia School of Law and Queens Mary University of London. Upon his return to Cyprus in 2004, he worked as a lawyer at the legal firm Chrysafinis & Polyviou for a number of years and since January 2010, he dealt with real estate investments. In 2012, he co-founded Invelopment Partners Ltd, an investment company with a mixed portfolio of companies. For the past years, he has been acting as the CEO of DIGITAL TREE GROUP and in 2021, he has taken on the role of Executive Chairman. Through his practical experience, he has acquired a substantial understanding of Media, Global Mega Trends and the ability to recognize talent and opportunities.

Nicoletta Charalambous founded Orb Communications in 2013 and currently serves as its Managing and Creative Director. With over 20 years of experience in advertising, communication, and marketing, she has led numerous successful campaigns and managed large-scale projects. Her expertise includes extensive oversight, strategic planning, and creative direction of major communication projects. Nicoletta earned her Law Degree from the Faculty of Law and Political Sciences at the University of Aix-Marseille in France. She began her career in advertising in 2001 as an Account Executive, later advancing to PR Executive. Subsequently, she served as an Account Manager and then as Head of Account Management from 2009 to 2013, prior to taking on her current leadership role at Orb Communications.

Marios Ioannou is a seasoned professional in marketing communications, with a solid background in market research and advertising. Through an insatiable curiosity and a keen eye for analyzing market data, Marios has a knack for uncovering actionable insights and crafting multi-platform communication strategies that drive results. With an MBA in Marketing, he recently acquired a Digital Media & Marketing Certificate from Duke University, further enhancing his expertise in the ever-evolving world of digital marketing. Marios leads one of Cyprus’ largest fully-integrated communications agencies and has served as President and Board Member of the Cyprus Association of Communications Agencies for a number of years.

Despo Lefkariti after her studies in Marketing in London, started her career in the family petroleum company Petrolina Hellas in Greece. In 1985 she returned to Cyprus and founded DELEMA, one of the largest and most creative communication agencies in Cyprus, affiliated with MCCANN Worldgroup, the largest and most effective communication network in the world. She is the president of SDEK (Communication Agencies Association) and Vide-President of FED (Self-Regulation association). DELEMA is a full-service agency, whose work has been recognised in international competitions (London International Advertising Awards, Ermis Awards and European Digital Communication Awards) as well as in Cyprus (Carob Awards, Digital Awards and Responsibility Awards).

Marily Mitropoulou is a Senior App Growth Manager who collaborates with the fastest-growing apps, assisting them in achieving global success. With a decade of experience at Google, she is currently located in Dublin at the EU Headquarters. Marily has provided consultation to hundreds of companies in EMEA, led teams, and successfully delivered numerous internal projects. Her expertise is centered on guiding businesses in both business and marketing strategy. Beyond her professional responsibilities, Marily passionately dedicates her time as a facilitator for #IamRemarkable and Women Will Google workshops, where she volunteers to empower women and underrepresented groups. Additionally, she serves as a facilitator for workshops focusing on personal branding and self-confidence. Marily holds a BSc in Economics from the Athens University of Economics and Business and an MBA in Hospitality Management from EAHM Dubai, in academic association with Ecole Hôtelière de Lausanne.

Dr. Dietmar Schantin is a prominent figure in the news media industry. He is the principal at IFMS Media, based in London, United Kingdom, and Graz, Austria. He is also a co-founder of the AI-collective, collaboration of Media Leaders with the mission to harness the opportunities of AI and LLM is media organisations. Dr. Schantin has a rich history of transforming the editorial and commercial operations of media brands worldwide, including the Telegraph Media Group, Handelsblatt Germany, Ringier Switzerland, the Hindustan Times, New Zealand Herald, the Wall Street Journal, and Dow Jones. He is recognised as a trusted voice on business strategy, audience and market insight, technology, and organisational strategies.

Imogen Coles is UK Head of influence and Managing Partner at Ogilvy. Imogen was recently named one of the top 30 trailblazing women in Influencer Marketing. Imogen has been a social and influence specialist for over 10 years, and alongside her team of over 50, has a client list that spans Unilever, The Coca-Cola Company, Bacardi, J&J and LEGO. A creator in her own right, Imogen brings a unique perspective from both sides of the industry.

Mark Dandy is a leading voice in the influencer marketing industry, with over 8 years experience and currently Head of Influencer Marketing for Ear To The Ground - A social first creative agency specialising in sports, gaming and esports. Mark has designed global influencer strategies for the likes of Sony PlayStation, New Balance, Apple Music, SuperDry and many others and been on the founding team of 4 separate influencer marketing agencies.  A leading voice in the UK influencer space - Mark has been recognised in the global 50 influencer list as well providing his expertise judging the global influencer marketing awards.  Mark believes in industry education and sharing winning strategies with peers to further advance and professionalise influencer marketing both in the UK and abroad.

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Spyros Lavranos with over thirty years of experience, has mastered marketing, sales operations, and general management in multinational, Greek, and Cypriot companies, handling both global and local brands. His journey has significantly enhanced his strategic and operational skills, deepening his understanding of the dynamic business landscape. Spyros's diverse expertise, is complemented by his comprehensive grasp of both brand owner and agency roles, offering him a unique advantage in aligning strategies for brand growth. As the Managing Director of a communications agency, his profound knowledge and ability to bridge these perspectives contribute significantly to the brands' success in the market.

Areti Anastassiades, a University of the Arts London Marketing & Advertising graduate, boasts 20 years of expertise spanning the UK and Cyprus. Initially at AMV/BBDO London as a Strategic Planner for clients such as Sainsbury, Mars, and Bayer, she later joined KYP Plc London, managing accounts for The Royal Navy, British Gas, and British Airports Authority. In 2006, she pioneered TheWorx in Cyprus, specializing in Digital, PR, Experiential, and Influencer Marketing. Presently, as Telia & Pavla BBDO Group’s COO, she orchestrates daily operations. Areti also holds pivotal roles as Vice President of the Cyprus Communications Agencies Association (SDEK) and Board Member of the Cyprus Advertising Regulation Organization (ΦΕΔ)

Andrea Hadjivasiliou has been ‘living’ in the world of brand transformation, for more than 18 years and she has been nothing but a passenger in this journey. Fascinated early on with the way the mind of the consumer works, she has kept herself busy enough in staying curious about all the things she doesn’t know and challenge the things she does know. Today, she is the Chief Operating Officer at Partners Connected Communications and has had the privilege of working on some of the biggest projects led and for some of the most intriguing brand names in the Cyprus market. Her professional path at Partners, begun as the Business Development lead, then moved on as Client Services Director, giving her the opportunity today as COO, to share her knowledge and expertise on various facets relating to connected communications. The prior affiliation of the agency with the network of VML, gifted her with an abundance of insights, new methods and strategy models that proved to be extremely useful for the agency’s client portfolio. Eager to further examine the challenging and ever-changing world of communications, she continues to play a vital part in carrying out agency led market research, in understanding how the trends and the communications’ environment affect consumer behavior today.

Vasso Vassiliou is the owner and CEO of Innovation Advertising Ltd, affiliated with Publicis Groupe, representing Leo Burnett and Starcom in Cyprus. Her marketing journey began at a leading Market Research Agency in the Middle East & Eastern Europe, heading projects for global brands, refining her skills in consumer behavior. She championed BrandVision, IPSOS's then global brand & advertising model, overseeing key clients like Coca-Cola, General Motors and Samsung. Transitioning to CEO at Innovation Advertising, Vasso leads advertising for diverse industries, including P&G, Visa, Audi. Committed to personal growth and well-being, she fosters a balanced work culture, grounded in strong moral values.

Charles Kerr as a Strategic Partner Manager at YouTube, nurtures creators, driving partnerships, and developing business strategies. Managing the top 100 creators and MediaCos in the UKI, he optimizes metrics for creator and ecosystem growth and revenue. Leading initiatives, including a Creator Bootcamp series, and impactful in-person events, Charles regularly shares insights at global creator events like VidSummit and NAS Summit. Dedicated to positive change, he leverages industry experience to significantly contribute to shaping the future of creator communities and fostering responsible growth.

Ermogenides holds a B.Sc. and an M.A. degree in Advertising from the University of Texas at Austin. After graduating, he worked for one of the top ad agencies in the world, “Crispin, Porter + Bogusky”, in Miami. In 1997 he won first prize in the Armani Jeans advertising contest. In 1999 he returned to Cyprus and joined Laiki Bank as a Marketing Officer. His career at Laiki Bank saw him develop from Marketing Officer to Head of Bank Marketing and to the position of Marketing Manager, one he held for five years. In 2013, Linos took up the position of Marketing Manager at Genikes Insurance and now is the Brand and Communication Manager at Bank of Cyprus. Linos likes to think of himself as a “marketing engineer”, bridging the chaos of creativity with the structure of the engineering thought process.

ECOMMBX represents the new age of fintech, revolutionizing the way businesses handle their global transactions. We specialize in e-account management, cross- border payments, personal & business cards, acquiring, and multi-currency conversions, all through our ECOMMVERSE, a single, innovative and intuitive platform that gives you instant access to all of ECOMMBX’s services.

Our innovative service model is based on four cornerstones: cutting edge technology designed for the global banking industry; customized connections with banking partners around the world; stringent security; and maximum operational speed.

In short, our ECOMMVERSE is your go-to address for e-accounts and related products as well as a series of other services and benefits that make your business operate smoother and life easier.

ΙMR/University of Nicosia™ is an industry leader in the fields of market research, social impact research and strategic consultancy. It manages one of the largest market portfolios across Cyprus, which includes collaboration with Financial Institutions, ICT Companies, Commercial Enterprises, Government Services and Semi-Government Organizations. The Organization offers its clients an innovating 360^o business intelligence solution, which allows for real time data reporting and management. The Organisation’s team of experts begin by comprehensively assessing each client's unique needs, vulnerabilities, and objectives.  ΙMR/University of Nicosia™  excels in providing clients with actionable insights backed by data-driven analysis. By harnessing the power of advanced analytics and industry-specific expertise, the Organization delivers precise recommendations that enable clients to make informed strategic decisions. This data-centric approach not only enhances their competitive edge but also empowers them to adapt swiftly to market dynamics, ensuring sustained growth and success.

IMH is a leading Corporate Events, Media, Business Intelligence and Networking organisation with a vast annual agenda of over 300 conferences, business forums, exhibitions, investment summits, client events and business awards ceremonies. Organised by IMH in Cyprus and abroad, these are considered to be Cyprus’ largest business and professional networking platforms. Our Business Media Department publishes Cyprus’ two most popular monthly business magazines– IN Business and GOLD –and two digital media platforms, IN Business News and CBN (Cyprus Business News) with their Daily Newsletters providing executives with news and updates on the local business and economic landscape, in Greek and English respectively. Our Consumer Media Department operates REPORTER, one of the country's most popular news portals, as well as SUPER FM, Cyprus’ Number 1 Greek music radio station. IMH also participates in Cyprus Government, EU and other international organisations’ projects and programmes www.imhbusiness.com

The Cyprus Advertisers’ Association (CAA) is a non-profit body representing advertisers in Cyprus. Its members operate in a variety of business sectors – FMCG, telecommunications, finance, retail, etc. Α member of the World Federation of Advertisers since 2004, CAA invests significant time and effort to address three important issues: responsible marketing through industry self-regulation, provision of training for the members and ensuring access to audited and robust media research data.

The Cyprus Online Publishers Association was founded in May 2016. It consists of 11 Publishing Groups, which operate in online media. COPA’s manifesto is to create a trustful and transparent environment in the online Media market, implement the Code of Ethics among its members, establish an independent and uniform mechanism for auditing, and certify the traffic of all its members’ sites. Ultimately, COPA’s vision is to substantially contribute towards the enhancement, upgrading and development of online Media in Cyprus.

Ο Σύνδεσμος Διαφήμισης –Επικοινωνίας Κύπρου (ΣΔΕΚ) είναι ο επίσημος φορέας που εκπροσωπεί τον χώρο της διαφήμισης και επικοινωνίας στην Κύπρο από το 1982. O ΣΔΕΚ είναι ενεργό μέλος στην European Association of Communications Agencies από το 1990. Το 2019 διοργανώθηκαν για πρώτη φορά τα Carob Awards, που αποτελούν σήμερα τη μεγαλύτερη εκδήλωση βραβείων διαφήμισης και επικοινωνίας στην Κύπρο. Από το φθινόπωρο του 2022, ο ΣΔΕΚ είναι επίσημος εκπρόσωπος των Cannes Lions στην Κύπρο. Το Διεθνές Φεστιβάλ Δημιουργικότητας Cannes Lions είναι ο μεγαλύτερος και σημαντικότερος διεθνής διαγωνισμός για τον χώρο της διαφημιστικής επικοινωνίας. Ο ΣΔΕΚ είναι ιδρυτικό μέλος του Φορέα Ελέγχου Διαφήμισης και της Επιτροπής Ελέγχου Έρευνας Τηλεόρασης.

The English-speaking white-collar communi­ty of Cyprus, which includes well over 50,000 entrepreneurs, managers and professionals, has been growing fast in recent years. Its members work­ in diverse sectors, including Shipping, Financial Services, ICT, Gaming, Media, Communications, Trading, Insur­ance, Supply Chain, etc. In 2023, building on the success of GOLD, the only monthly English-language business magazine in Cyprus, IMH launched CBN (Cyprus Business News), a new English-language portal, app and newsletter focused on business and investment. This new and ex­citing portal aims to become the daily source of information on business in Cyprus for all English-speaking professionals based on the island, as well as for hundreds of thousands of professionals all over the world wishing to do business with Cyprus. Through strategic collaborations with relevant bodies and organisations, CBN gathers the corporate news of all foreign companies and investments in Cyprus and disseminates it to the broader reading public.

The CBN Daily Newsletter is delivered daily via e-mail.

GOLD was first published in 2011 as the first monthly English-language business magazine in Cyprus. Today, it not only consistently promotes good business practices, focusing on the promotion of Cyprus as an international business centre, but has a unique readership, comprising High Net Worth Individ­uals, executives of international companies, and English-speaking Cypriot and non-Cypriot busi­nessmen and women.

IN Business News (inbusinessnews.com), the ultimate business news portal in Cyprus. It brings users daily, minute-by-minute news of the Cypriot market and of businesses in every sector of the economy. Over 60,000 executives, managers, and entrepre­neurs use it on a daily basis for its all-round, authoritative reporting.

The IN Business Daily Newsletter has established itself as the main source of news for thousands of executives. It is delivered every day via e-mail to 60,000 opinion leaders in the world of business.

REPORTER has made a splash in Cyprus’ digital media thanks to its combination of news and reporting the latest developments through its own exclusive brand of people-centered and social reporting. Following its launch, within a very short period of time Its team of journalists had made it the third most viewed news Portal in Cyprus.

Owned and operated by IMH, Super FM has been on air since 1998, broadcasting from Nicosia. It is the number one music radio station in Cyprus, focused on playing the latest and most popular tracks. With live radio shows and perfect playlists that specialize in contemporary mainstream Greek music, Super FM celebrates music at its annual Super Music Awards ceremony.

Since its first day of operation in April 2016, ALPHA Television Cyprus has been implementing and maintaining a high level of quality both in production and operation mode. By choosing Alpha Cyprus, the viewer can watch the biggest TV names from Cyprus and Greece as well as informative and entertaining productions high in quality and presentation. Strategically, ALPHA Cyprus continues to invest and create content by setting high goals on the three key pillars of news, entertainment and fiction, with a strong emphasis on quality and variety in content.